SOURCE: The NewsMarket, Inc.

July 06, 2006 09:18 ET

Sports, Cars and Celebrity-Led Causes Dominate The Top 10 Videos Requested by Journalists

The NewsMarket Sees Record 125% Increase in Digital Delivery of Video to Media Outlets

NEW YORK, NY and LONDON -- (MARKET WIRE) -- July 6, 2006 -- The NewsMarket (www.thenewsmarket.com), the leading online platform for news video, announced a record 125% increase in digital delivery of broadcast-standard video to news organizations in the first six months of 2006. The NewsMarket also said its user base of media outlets has risen by more than 80% to total over 9,000 separate institutions in 144 countries around the world.

The NewsMarket delivers roughly 25,000 video clips per month, double what it delivered in the prior 6-month period. The Top 10 most popular videos requested by global media outlets in the first half of 2006 were:

1.  Volkswagen -- Unveils the GX3
2.  Nokia -- Presents Latest Mobile Technologies from CTIA Wireless 2006
3.  adidas -- David Beckham, Other Soccer Greats Form 'Impossible Team'
4.  George Clooney -- Travels to Sudan, Calls for International Relief
    in Darfur
5.  Invest in Bavaria -- Stadium Video for 2006 FIFA World Cup
6.  Google -- Headquarters Video Shots
7.  UNICEF -- Releases "Superfans" from FIFA World Cup
8.  Office Depot -- NASCAR Driver Carl Edwards Becomes Ambassador for Youth
9.  GM -- Cars Running on Renewable-Fuel Engines
10. ONE.org -- Live 8 One Year Later: Data and Bono Launch 2006 Progress
    Report on G8 Africa Promise
Media frequently requesting video include the Associated Press, BBC, Bloomberg TV, CCTV, CNBC, CNN, Fox News Channel, RAI and Reuters. Users increased dramatically in Brazil, China, India and Russia, reflecting a growing demand globally for news video, delivered directly into the newsrooms over the Internet.

"The most interesting trend we're seeing is the rapid adoption of video content by online and traditional print media outlets publishing on the web," said Shoba Purushothaman, CEO & Co-founder of The NewsMarket. "Three times as many non-broadcast media outlets search, preview and download video from www.thenewsmarket.com as compared to 2005, now representing 45% of The NewsMarket's total user outlets."

The NewsMarket's customer base has also grown sharply in recent months. Among those now relying on The NewsMarket platform are the American Federation of Teachers, American Petroleum Institute, Ask.com, Bluetooth SIG, Dell, Ernst & Young, FedEx, FIAT, George Clooney, GlaxoSmithKline, Invest in Bavaria, Lenovo, Michelin, Microsoft, Neste Oil, ONE.org, Royal Bank of Scotland, Symantec, The Solae Company, XM Satellite Radio and Zillow.com. This strong customer growth has deepened the popularity of the www.thenewsmarket.com website to the news media.

Several clients -- including AstraZeneca, GM, Intel, the UK Ministry of Defence, Volkswagen and the World Bank -- also implemented The NewsMarket's BroadcastRoom product in recent months. The BroadcastRoom allows a client to integrate The NewsMarket platform within their own website, so their broadcast-standard video is available to journalists from both www.thenewsmarket.com and the client site.

About The NewsMarket

The NewsMarket is the leading online platform for news video. Journalists from 9,000 media outlets in 144 countries rely on www.thenewsmarket.com to search, preview and download broadcast-standard video for their news stories. The NewsMarket services journalists at BBC, CBS News, CNN, Zee News (India), as well as NYTimes.com, BusinessWeek.com, and Forbes.com. Organizations like adidas, The American Red Cross, UNICEF, BMW, Google, Motorola, Yahoo!, General Motors, Volvo, Vonage and the U.S. Government use The NewsMarket to distribute video content to support their global communications strategies. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. For more information, visit www.thenewsmarket.com.

Contact Information

  • Media Contacts:
    Alison Minaglia
    TechnologyPR for The NewsMarket
    +1 203 972 3170
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