SOURCE: Packaged Facts

Packaged Facts

April 03, 2012 16:52 ET

Sports & Entertainment Venue Foodservice Sales Edge Past Pre-Recession Levels

ROCKVILLE, MD--(Marketwire - Apr 3, 2012) - U.S. sports and entertainment foodservice revenue will reach $8.36 billion in 2012, up 5% from 2011, according to the just-released Packaged Facts report on "Sports & Entertainment Venue Foodservice Trends in the U.S."

Despite dropping 4% during 2009, sports and entertainment foodservice sales have now surpassed pre-recession levels, thanks to sales growth in the last two years.

Facing stagnating seating capacity, attendance challenges, and a difficult ticket pricing environment, the U.S. sports and entertainment industry has increased per capita guest spending by enhancing amenities and improving suite and club seat programs. In both cases, foodservice plays a central role.

Borrowing from the restaurant industry -- and with significant input from foodservice contractors -- sports and entertainment venue operators, managers and promoters are aggressively improving food selection, food quality, food menu flexibility, and better customer service to enhance the fan experience.

According to David Sprinkle, publisher of Packaged Facts, improved concessions and higher-end foodservice programs are designed to transform the guest experience -- and transform major venues into food destinations in the process.

To fully leverage sports and entertainment foodservice operations, industry participants should understand how generational shifts in venue attendance shape the kinds of food and drink patrons expect, and keep abreast of restaurant trends that reshape consumer expectations about how and what they eat when they eat out.

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