Euromonitor International Ltd

Euromonitor International Ltd

August 27, 2014 11:37 ET

Sports and Exercise Activity Increases Globally, Offering Marketers Opportunities to Capitalize on Market

CHICAGO, ILLINOIS--(Marketwired - Aug. 27, 2014) - Global market research company Euromonitor International released today a new report entitled, "Global Participative Sport as Consumption: The New Rules of the Game," focusing on sports and physical activity in countries around the world.

According to the new report, health and vanity have been two largest influencers on consumer exercise. Obesity has been identified largely as a public health issue due to excessive amounts of media coverage. Therefore, governments around the world have started many initiatives to encourage consumers to exercise more. Some have even increased funding for public sports facilities or provided tax incentives.

Physical attractiveness has also been an important aspect of exercise, as mass media applies pressure on the consumer to appear perfect, with many ads featuring airbrushed models. These aspirations for perfectionism have fuelled interest in exercise but have also increased body disorders, which have also risen over the past decade.

Some of the latest popular exercises include extreme sports such as rock climbing and adventure sports such as triathlons. Many health clubs continued to see growth in developed countries as well, even in spite of the recession.

The increased participation in exercise has led to marketing opportunities and product success in many industries, particularly apparel. Sportswear sales have consistently outperformed the wide apparel market over recent years, with outdoor clothing becoming popular.

"There are many market opportunities within apparel, health and supplements, sports and energy drinks, and electronics to cater to the exercise and health conscious consumer," says Editorial Director, Gina Westbrook. "Our report really highlights opportunities and challenges globally within exercise and sports consumption."

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About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Sao Paulo, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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