SOURCE: Sports Field Holdings, Inc.

April 05, 2016 08:00 ET

Sports Field Holdings, Inc. Launches 'FIRSTFORM' to Reflect Its Industry Leadership

WARRENVILLE, IL--(Marketwired - April 05, 2016) -  Sports Field Holdings, Inc. (the "Company" or "SFHI") (OTCQB: SFHI), an innovative product development company engaged in the design, engineering and construction of athletic fields, facilities and sports complexes and sale of customized synthetic turf products, today announced that its operating entity, "Sportsfield Engineering, Inc.", has begun operations under the new name of "FirstForm, Inc." With the adoption of the new brand we are proud to announce that we have launched our redesigned website, http://www.firstform.com. Our decision to rebrand as FirstForm is the outgrowth of our broadening presence in the turf industry throughout the United States and our unwavering commitment to putting the athletes, their safety and their experience first.

In keeping with a history of firsts in the industry, FirstForm is a brand that represents the evolution of customized athletic fields and our mission to be first among our competitors in every facet, including, but not limited to, product innovation focused on athlete safety and performance; facilities innovation to enhance the sports experience for athletes and fans; and fulfillment processes and owner satisfaction. Poised to create a lead position in the athletic facilities marketplace, SFHI leadership is excited about the message that this new brand sends.

"We have taken a new direction today with the launch of our new website. We really wanted our website to reflect our innovative approach to the industry and showcase our talent for designing athletic fields, facilities and complexes," says Jeromy Olson, Chief Executive Officer of the Company. "The completely redesigned website conveys the FirstForm brand attributes, focusing on our commitment to the building and designing of efficient, modern and safe products that owners and athletes alike are proud to represent. The website also provides a great level of detail on strategic consulting and product engineering services as well as several examples of jobs we have recently completed around the country," added Mr. Olson.

Mr. Olson continued, "FirstForm speaks clearly to our belief system here at SFHI.  Our new brand communicates to both current customers and potential customers that we continue to put our customer FIRST as we help them to FORM their vision into reality. We look forward to providing continued excellence in our products and the delivery of world-class athletic facilities to the entire community of sport across the nation. With our new identity, it is critical that our current and future customers understand that we will continue to do everything we can to consistently outpace our competitors."

About Sports Field Holdings, Inc.
Sports Field Holdings, Inc., through its wholly owned subsidiary FirstForm, Inc., is a product development, engineering and design-build construction company, engaged in the design, engineering, constructing, and construction management of athletic facilities and sports complexes and customized synthetic turf products. Construction management of sports facilities and synthetic turf sales are the two primary lines of business. These lines of business can be categorized as design, development, and manufacturing of sports surfacing products and associated pre-engineered construction systems.

Safe Harbor Statement
Any statements that are not historical facts contained in this press release are "forward-looking statements" as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "intends," "estimates," and other words of similar meaning. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing or required licenses, competition, general economic conditions and other factors that are detailed in our periodic reports and on documents we file with the Securities and Exchange Commission. We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA.

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