SOURCE: Action Engine

March 17, 2008 08:57 ET

Sports Illustrated Digital and Action Engine Launch Mobile Application for Consumers to Enjoy College Basketball Postseason Tournament

Ad-Supported Mobile Application Lets Sports Fans Track Favorite Teams' Scores, Schedules and Standings From Their Phone

BELLEVUE, WA--(Marketwire - March 17, 2008) - Sports Illustrated Digital and Action Engine® Corporation, The On-Device Portal Company™, today announced the launch of MySI Mobile, the beta version of a subscription-free, downloadable mobile application that delivers personalized sports content from

MySI Mobile allows sports enthusiasts the ability to select and track the scores, schedules and standings for their favorite teams, view popular SI photos, read the latest sports news and set calendar alerts for upcoming games using their phone. The ad-subsidized application's debut is timed with the beginning of the NCAA 70th Annual Division 1 Men's Basketball Championship.

"MySI Mobile literally brings the best of's award winning website to the mobile phone user," said Stacey Vollman, Vice President and GM of SI Digital. "Through this partnership with Action Engine, sports fans will have access to our award winning journalism and content wherever and whenever they need it."

MySI Mobile, developed using the Action Engine Mobile Application Platform™, provides mobile users with many features to help stay on top of the latest sports news and developments. Application highlights include:

--  Personalized Home Page -- Personalize the application home screen by
    selecting your four favorite teams to track. Then access scores, schedules
    and standings for each team with just one click. Teams can be selected
    from: Major League Baseball (MLB), National Basketball Association (NBA),
    National Football League (NFL), National Hockey League (NHL), College
    Basketball (NCAA) and College Football (NCAA)
--  News -- Receive timely news feeds about anything and everyone in the
    world of sports.
--  Calendar Alerts -- Never forget game time again. MySI Mobile
    integrates with the calendar on your phone to make it easy to add game and
    sporting event reminders to your personal calendar.
--  Photo Gallery -- View the best photos of the week, from cheerleader
    photos to action shots from March Madness games, all chosen by the editors
    of SI.

"Our leading-edge customers, like Sports Illustrated, The Wall Street and, have embraced mobile advertising as a way to widely deliver high-value content to the phone without forcing consumers to pay yet another subscription fee," said Scott G. Silk, president and CEO of Action Engine. "As more companies build mobile applications that make their content easy to use and free to download, the wireless phone will become the premier location for driving brand awareness and loyalty with consumers."

The MySI Mobile application is available today with support for 29 phones running the Microsoft Windows Mobile platform. Windows Mobile is the exclusive launch advertiser for the new service. To download the MySI Mobile application consumers can text "MYSI" to 58585 and receive a text message with a link to download the service. Alternatively, consumers can type on their phone's mobile browser and follow the download instructions provided.

For more information on the MySI Mobile application, please visit:

About Action Engine

Action Engine, the On-Device Portal (ODP) Company™, enables media companies and network operators to build, deploy, and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software to numerous companies including AOL,, TiVo, Sprint, Verizon Wireless, smarTVideo, SingTel, Optus, and Globe Telecom. Additional information is available at +1 (425) 498-1500,, and

Action Engine is a registered trademark, and Action Engine Mobile Application Platform, On-Device Portal Company, and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact Information

  • Press Contacts:
    Action Engine
    Anne Baker
    VP of Marketing
    +1 (425) 498-1527
    Email Contact