SOURCE: Sports Illustrated

June 16, 2008 11:52 ET

Sports Illustrated Group Writers Peter King, Tom Verducci, Jack McCallum, Michael Farber and More to Debut on SI Mobile Beginning Monday, June 16

For the First Time Mobile Users Will Have Immediate Access to the Latest Scores, Play-by-Play and Standings, Along With Analysis and Images From SI's Award-Winning Writers and Photographers

NEW YORK, NY--(Marketwire - June 16, 2008) - Beginning today, sports fans will have unprecedented access to Sports Illustrated's award-winning journalists and photographers with the relaunch of SI Mobile by the Sports Illustrated Group (www.si.com). SI Mobile will now feature analysis and reporting from acclaimed journalists Peter King, Tom Verducci, Jack McCallum, Michael Farber and more! SI Mobile is free and accessible via Wireless Application Protocol (WAP) by typing in si.com.

SI Mobile gives sports fans the ability to quickly access their favorite team information -- stats, standings, scores and schedules -- through a new live game feature. Additionally, hundreds of stories and images will be produced for SI Mobile every month.

"SI writers and photographers are the best in the business and the relaunch of SI Mobile will deliver their reporting and analysis to sports fans at any time in any place," said Stacey Vollman, Vice President/G.M. of SI Digital. "SI Mobile is focused on providing fans up-to-the-minute information and analysis. We will not distract fans with complex bundles of information that we know they don't want."

SI Mobile is accessible to all mobile users through a web browser application by visiting www.si.com. Further, BlackBerry® Smartphone customers can download a special "SI" icon which will push users directly to the site with just one click.

Additionally

--  Honda is the Official Launch Sponsor of SI Mobile;
--  SI will be the sports engine for CNN Mobile, the most accessed mobile
    platform in the industry, with more than 4 million users per month,
    according to the latest Nielsen research.  Mobile users who visit CNN.com
    via their web browser will be directed to SI.com content;
--  Each month, SI Mobile will feature hundreds of bylined stories,
    columns and breaking news from SI Writers;
--  SI Mobile will be accessible to all carriers and services.
    

About The Sports Illustrated Group:

The SI Group is the most respected voice in sports journalism and delivering the best coverage in the business, reaching a weekly audience of nearly 25 million adults. SI Digital is home to SI.com, DanPatrick.com, FanNation.com, Takkle.com, SIONCAMPUS.com, SI Mobile, mySI and SI on Demand. The SI Golf Group is the number one golf media company, reaching users daily, weekly and monthly through Golf Magazine, SI Golf Plus and Golf.com. The SI Group also includes Sports Illustrated Kids (www.sikids.com), SI Books and SI Events. Founded in 1954, the SI Group is a division of Time Inc., the world's leading magazine company and a subsidiary of Time Warner.

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