SOURCE: The Cosmopolitan of Las Vegas

The Cosmopolitan of Las Vegas

February 07, 2012 11:21 ET

Sports Illustrated Swimsuit 2012 Shines a Global Spotlight on 17 Up-and-Coming Musicians Through Editorial Coverage and Debut of a 2-Day Music Festival at The Cosmopolitan of Las Vegas

Music to Be Infused Across All Swimsuit 2012 Platforms and Live in Las Vegas at the Sports Illustrated Swimsuit Beauties & Beats Music Festival Presented by Lexus

NEW YORK, NY--(Marketwire - Feb 7, 2012) - When Sports Illustrated Swimsuit 2012 debuts on February 14 it will shine a global spotlight on 17 up‐and‐coming artists whose music creates the soundtrack to Swimsuit 2012 across every editorial touch point. 2012 will also mark the debut of the 2‐day Sports Illustrated Swimsuit Beauties & Beats Music Festival Presented By Lexus at The Cosmopolitan of Las Vegas on February 15 & 16, showcasing 10 of the featured artists. Swimsuit models will be stage‐side at all performances, which will take place between 5:00PM‐11:00PM PT and are non‐ticketed and open to the public (21+).

Music will also be integrated across every Swimsuit 2012 editorial platform, reaching a collective audience of more than 70 million people including:

  • A 4‐page music feature in Swimsuit 2012
  • 17 model spotlight videos on SI.com/Swimsuit and across all tablet editions
  • A music section on SI.com/Swimsuit featuring artist profiles and links to purchase each song on iTunes
  • An exclusive DJ A‐Trak music video for his hit‐song "Ray Ban Vision," filmed on location during a 2012 shoot with an SI Swimsuit model, which can be viewed exclusively on SI.com/Swimsuit.

"We're excited to shine the enormous spotlight of Swimsuit on to these 17 emerging artists, the same way we have helped to illuminate the stars of our models for nearly 50 years," said MJ Day, Senior Editor, Sports Illustrated Swimsuit. "Music plays such an important role in setting the mood for Swimsuit shoots. It can take the tone from fun to sultry; it's amazing how vital music is to the editorial process."

The following artists are a part of Swimsuit 2012:
Sports Illustrated Swimsuit Beauties & Beats Music Festival Presented By Lexus and 2012 Editorial Featured Artists: The Black Lips [2/16, 9pm: Castellana], Delta Spirit [2/15, 9pm: Book & Stage], White Denim [2/16, 8pm: Book & Stage], Elan Atias & White Elephant [2/15, 8pm: Castellana], J. Roddy Walston & The Business [2/16, 7pm: Castellana], Little Hurricane [2/16, 6pm: Book & Stage], Maluca [2/15, 6pm: Castellana], Nick Waterhouse [2/15, 7pm: Book & Stage], Vonnegutt [2/16, 5pm: Castellana], Selebrities [2/15, 5pm: The Chandelier].

Sports Illustrated Swimsuit 2012 Editorial Featured Artists: Bosco Delrey, DJ A‐Trak, Hanni El Khatib, Kito & Reija Lee, New Look, Rhye, Toro Y Moi, The newno2

About Sports Illustrated Swimsuit
The Sports Illustrated Swimsuit franchise reaches more than 70 million people annually, and more men 18 to 34 than the Super Bowl. The iconic franchise now spans more than 20 product extensions in digital social, broadcast, publishing, mobile and consumer products, along with supporting a vibrant experiential marketing business. Since debuting in 1964 Swimsuit has become a pop‐culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks and Heidi Klum. All of Swimsuit's product extensions are built upon a heritage of amazing photography and footage of gorgeous models and athletes from the most exotic locations in the world.

About The Cosmopolitan
The Cosmopolitan of Las Vegas luxury resort is the city's newest hotel offering a decidedly different perspective. Located at the heart of The Strip directly between CityCenter and Bellagio, the resort's uniquely vertical multi‐tower design offers spectacular views of the vibrant city. The new 2,995‐room resort features oversized residential‐style living spaces with expansive, one‐of‐a‐kind private terraces. The Cosmopolitan's luxurious resort amenities include a 100,000 square foot casino; Sahra Spa & Hammam and Violet Hour Hair Nails Beauty; three unique pool experiences; Marquee Nightclub & Dayclub, a multi‐level integrated indoor/outdoor nightclub and 150,000 square feet of state‐of‐the‐art convention and meeting space. An eclectic line‐up of new‐to‐market retailers include: AllSaints Spitalfields, Beckley, CRSVR Sneaker Boutique, DNA2050, Droog, EATDRINK, Jason of Beverly Hills, Kidrobot, Molly Brown's Swimwear, Retrospecs & Co, Skins 62 Cosmetics, Stitched and Utique. Signature restaurants include: Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award‐winning Chef Scott Conant; and popular steakhouse STK from The ONE Group.

Contact Information

  • Media Contact:
    Emily Christopher
    Sports Illustrated
    Email Contact
    212.522.8473

    Amy Rossetti/Kimberly Diller
    The Cosmopolitan of Las Vegas
    Email Contact
    702.698.7140

Webosphere

Keyword Cloud