SOURCE: MMRGlobal, Inc.

MMRGlobal, Inc.

August 27, 2012 08:35 ET

Sports Legends and Former NFL Players Team With MMRGlobal for Joint Sales and Cause-Related Marketing Campaign on Personal Health Records

LOS ANGELES, CA--(Marketwire - Aug 27, 2012) -   MMRGlobal, Inc. (OTCBB: MMRF) (MMR) today announced it has entered into an agreement with Ron Brown, Olympic Gold Medalist and former NFL wide receiver for the Los Angeles Raiders and Los Angeles Rams, who is currently Director of Business Affairs for the Southern California Chapter of the NFL Retired Players Association (RPA), to recruit athletes and entertainment personalities to join the "MMRPro Sports Team." Team members will represent MMRGlobal as ambassadors of health in a campaign to educate the public on the importance of having a Personal Health Record (PHR), particularly in families where children are active in sports. MMR is a leading provider of Personal Health Records for consumers and electronic document management and imaging systems for healthcare professionals through its MMRPro product offerings. Team members will sign up fans for 15-day free training trials of the Company's MyMedicalRecords Personal Health Record (www.mmrvideos.com), a secure, easy-to-use online tool that enables individuals and families to safely store all their medical records and copies of other important documents, such as copies of insurance policies, photo ID and immunization records, and access them anytime from anywhere, especially in an emergency. 

The campaign to educate consumers, employers and non-profit organizations on the importance of having a PHR also serves to benefit each player's personal charity from sales of MyMedicalRecords, which includes programs to provide care for athletes who have suffered from concussions and other brain injuries. Team members will be asked to participate in presentations on the importance of having a Personal Health Record at children's hospitals, regional health fairs and other events where they are scheduled to appear. Former NFL players currently participating on the MMRPro Sports Team include David Hill, tight end for the Detroit Lions and Los Angeles Rams, Anthony Miller, All-Pro wide receiver for the San Diego Chargers, and Mike Harden, who played safety for the Los Angeles Raiders and Denver Broncos. Other players will be announced as they are added. Each MMRPro Sports Team member will have a landing page where their fans can go to sign up and begin the process of setting up a MyMedicalRecords account that is bilingual in English and Spanish and covers up to 10 family members, including pets (http://mmrprosports.com/ronbrown/).

According to MMRPro team captain Ron Brown, "Based on the incidence of long-term effects from sports injuries, especially concussions and other types of traumatic brain injuries, we recognize the importance for families to have the tools to track and quickly access their health information, particularly when it comes to their children. We investigated the opportunities for offering Personal Health Records through our alumni and approached MMRGlobal about joining forces to offer their MyMedicalRecords PHR. The result is a working relationship we believe brings a great deal of value to our members and can provide an important service to the public at large."

Brown continued, "As an outcome of our meetings with MMR, we have also created 'Pros with a Purpose' to give back to the communities that supported us as players because we believe it's all about doing good and making sure athletes and their families have a Personal Health Record." Brown will kick the program off appearing for Marathon Kids® on October 6, 2012 at the Los Angeles Memorial Coliseum, where he won the Olympic Gold Medal in the 4x100 meter relay in 1984. Marathon Kids® is a program of running, walking and nutritional fitness that promotes healthy and active lifestyles for Kindergarten through 5th grade school children in a fun and motivating way. 

Bob Lorsch, CEO of MMRGlobal, said, "In addition to NFL players, we are recruiting NBA players and professional wrestlers, where brain injuries are a key focus. The mandate that doctors share online copies of medical records with their patients by 2014 has added tremendous impetus to our business model of selling digitized PHRs."

About MMRGlobal, Inc.

MMRGlobal, Inc., through its wholly-owned operating subsidiary, MyMedicalRecords, Inc., provides secure and easy-to-use online Personal Health Records ("PHRs") and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, financial institutions, and professional organizations and affinity groups. The MyMedicalRecords PHR enables individuals and families to access their medical records and other important documents, such as birth certificates, passports, insurance policies and wills, anytime from anywhere using the Internet. MyMedicalRecords is built on proprietary, patented technologies to allow documents, images and voicemail messages to be transmitted and stored in the system using a variety of methods, including fax, phone, or file upload without relying on any specific electronic medical record platform to populate a user's account. The Company's professional offering, MMRPro, is designed to give physicians' offices an easy and cost-effective solution to digitizing paper-based medical records and sharing them with patients in real time through an integrated patient portal. MMR is an Independent Software Vendor Partner with Kodak to deliver an integrated turnkey EMR solution for healthcare professionals. Through its merger with Favrille, Inc. in January 2009, the Company acquired intellectual property biotech assets that include anti-CD20 antibodies and data and samples from its FavId™/Specifid™ vaccine clinical trials for the treatment of B-Cell Non-Hodgkin's lymphoma. To learn more about MMRGlobal, Inc. visit www.mmrglobal.com. View demos and video tutorials of the Company's products and services at www.mmrtheater.com.

Forward-Looking Statements

All statements in this press release that are not strictly historical in nature, whether or not they directly relate to the MMRPro Sports Team, including future performance, management's expectations, beliefs, intentions, estimates or projections, constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as "need," "possibility," "intend," "offer," "development," "if," "negotiate," "when," "begun," "believe," "achieve," "will," "estimate," "expect," "maintain," "plan," and "continue," or the negative of these words. Factors that could cause or contribute to such differences include, but are not limited to, the risk the Company's products are not adopted or viewed favorably by the healthcare community and consumer retail market; business prospects, results of operations or financial condition; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; timing and volume of sales and installations; length of sales cycles and the installation process; market acceptance of new product and service introductions; new marketing and public service initiatives; ability to establish and maintain strategic relationships; relationships with licensees; competitive product offerings and promotions; event scheduling; changes in government laws and regulations and future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; risks related to a security breach by third parties; litigation matters; risks associated with recruitment and retention of key personnel; maintaining, developing, building and defending our patent portfolio for both the Company's health IT and biotechnology intellectual property assets; monetizing and litigating our patent portfolio both in the U.S. and internationally; uncertainties associated with doing business internationally across borders and territories; and such other risks and uncertainties as detailed from time to time in MMRGlobal, Inc.'s public filings with the U.S. Securities and Exchange Commission. The Company is providing this information as of the date of this release and, except as required by applicable law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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