November 16, 2010 10:31 ET

Sports Research Powerhouses Cooperate

Two of the World's Leading Sponsorship Research and Consultancy Agencies, REPUCOM INTERNATIONAL and SPORT+MARKT AG, Have Today Announced a Strategic Alliance

NEW YORK, NY and COLOGNE, GERMANY--(Marketwire - November 16, 2010) - The Australian-American company, REPUCOM INTERNATIONAL and SPORT+MARKT AG, headquartered in Cologne, have formed a strategic alliance with the assistance of GF Capital, an investment group from New York.

Both REPUCOM and SPORT+MARKT will continue to operate under their respective brands, as will other companies that may join the group.

"This cooperation really is about bringing a truly consolidated offering to the global sports market," said REPUCOM CEO Paul Smith. Founded in Australia in 2004, REPUCOM has offices in ten countries around the world with its major office in the United States.

Hartmut Zastrow, one of the founders of SPORT+MARKT summed up the mood of both companies by stating "after 25 years creating leadership in Europe, we felt it was time to explore a truly global offering. REPUCOM was the perfect fit for us; between the two businesses we now have offices in 14 markets globally and our philosophies are completely aligned."

The deal was funded by the GF Capital Private Equity Fund, LP, a New York-based private equity firm focused on investments in the media and branded consumer products sectors.

The global sports business market continues to be a beacon in difficult economic times and like any large global market, reliable and trustworthy analytics are required to support its pricing and investment rationale. With SPORT+MARKT and REPUCOM delivering the highest quality services to their now even more extensive client base, the global market will have the benefit of the best global practice available.


REPUCOM INTERNATIONAL has rapidly grown into the world's foremost authority in measuring the value and effectiveness of brand exposure within all forms of sports and entertainment media. Utilizing proprietary biometric image detection software, industry leading media metrics and reporting tools, market exclusive access to U.S. Nielsen ratings for sports broadcast exposure and a deep understanding of how brand exposures are delivered inside of broadcast content, REPUCOM services over 500 major consumer brands, content rights holders, broadcasters and marketing agencies around the world. Founded in 2004, this privately held company has a global network of 10 wholly owned and operated offices and nearly 300 employees.


As the leading research and consultancy company in international sport business, SPORT+MARKT has been analyzing the developments and factors for success on the sponsorship and advertising markets for over 20 years. In addition to expertise in market, media research and strategic consultancy, our clients have access to one of the most extensive global databases for sport, sponsorship and communications. As an independent reference on the market, SPORT+MARKT develops customized solutions for the planning, evaluation and optimization of engagements in sport business. We are currently active in over 120 global markets with over 500 employees. In addition to our headquarters in Cologne, we have branches in the U.K., Spain, Italy, France, the Netherlands and Singapore.

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