SOURCE: Allegiance, Inc.

July 11, 2006 09:10 ET

Sportsman's Warehouse Turns to Allegiance for Real-Time Feedback, Ethics Hotline

Leading Sporting Goods Retailer Implements SilentWhistle to Help Employees Communicate More Effectively With Management

SALT LAKE CITY, UT -- (MARKET WIRE) -- July 11, 2006 -- Allegiance, Inc., the premier provider of enterprise feedback management solutions, today announced that Sportsman's Warehouse, a leading sporting goods retailer for the outdoor enthusiast, has selected the Allegiance Active Listening System as its feedback management system. With 50 stores in 26 states and more than 4,000 employees, Sportsman's Warehouse needed a scalable ethics hotline and feedback management system that is easily accessible and easy-to-use by all employees, regardless of their location. The company implemented SilentWhistle by Allegiance, a Web- and phone-based tool that allows Sportsman's Warehouse to capture, manage, analyze and respond to information about internal activities or behaviors that can impact the company's success.

"We have always been an employee-oriented company, and we wanted to provide a mechanism to enable our employees to communicate with management and to express their concerns or report perceived abuses taking place in the workplace," said Rourk D. Kemp, chief financial officer for Sportsman's Warehouse. "We wanted a simple platform, that was easy for our employees to use, and one that provides management with real-time feedback, as well as the ability to track and organize related tasks in order to provide an effective and appropriate response."

SilentWhistle allows Sportsman's Warehouse employees to go online or to call a hotline number to anonymously and confidentially submit feedback, report problems and ask questions that they might not feel comfortable asking in person. Once the information is captured in the system, it is categorized and then routed to the appropriate manager, executive or board member responsible for providing a timely response and/or taking action to resolve a specific issue or problem.

"Our employees like the system because many feel comfortable being able to communicate electronically, whether it is anonymously or not," added Kemp. "SilentWhistle allows our employees to communicate however they feel comfortable, and then the system places the onus on management to follow through. The implementation was the easiest we have seen in years, and we are pleased with the system's ease of use and the ability we have to stay 'closer' to our employees."

SilentWhistle is one component of the Allegiance Active Listening System and the Web-based piece appears as a natural extension to a company's existing Web or Intranet site. SilentWhistle is always available, helps management guard against fraud, harassment, policy violations, and other abusive actions and provides statistical support for making more informed management decisions.

"Sportsman's Warehouse has very aggressive expansion plans, so maintaining close communications with employees will play a critical role in the success of the company's growth," said Adam Edmunds, president and chief executive officer of Allegiance. "Studies show that companies that communicate effectively with their employees are 20 percent more likely to report lower turnover rates than their peers. For a company like Sportsman's Warehouse, which employs thousands of people and is growing rapidly, this statistic represents a significant amount of time and money. Our solutions help to improve communications and have proven to help improve employee and customer retention and loyalty for a number of organizations. We are confident that SilentWhistle will do the same for Sportsman's Warehouse."

About Sportsman's Warehouse

Sportsman's Warehouse currently operates 48 stores in 28 states and is headquartered in Midvale, Utah. The company offers an assortment of sporting goods for the outdoor enthusiast and has a reputation for a knowledgeable staff that has a passion for the great outdoors and an intimate knowledge of products and the local know-how to make customers' outdoor pursuits more successful and enjoyable. For more information, visit

About Allegiance, Inc.

Allegiance is a leading provider of enterprise feedback management solutions. The company's Active Listening System is a suite of centrally managed feedback tools proven to help organizations capture, manage, analyze and respond to real-time feedback from multiple sources, ultimately impacting growth, profits and lasting value. The suite includes EmployeeVoice, CustomerVoice and PartnerVoice, advanced Web-based feedback solutions proven to help organizations better understand and react to the needs of employees, customers and partners; and SilentWhistle, an anonymous ethics reporting and whistle-blower solution proven to mitigate risk and fulfill compliance to Sarbanes-Oxley section 301. The Allegiance solutions help establish an ethical culture, build loyal relationships, and make more informed business decisions. For more information, please visit

Contact Information

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    Allegiance, Inc.
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    (801) 302-9041
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