SOURCE: SportStream


May 07, 2013 12:00 ET

SportStream Launches SportsBase for Custom Social Second-Screen Experiences

NFL, NCAA, NHL, EPL Teams and Media Companies Flock to Create a Tailored Social Media Experience for Fans

SAN FRANCISCO, CA--(Marketwired - May 7, 2013) - SportStream, the leading social second-screen experience for sports fans, today announced the launch of SportsBase, a customizable fan experience platform for teams, leagues, connected TV, media companies and others to create and manage tailored social media experiences in any digital environment, from websites and apps to digital displays inside stadiums. With 32 million U.S. consumers tweeting about TV in 2012, SportsBase enables partners to harness the conversation around any sporting event and deliver multiple custom "social streams" with brand appropriate, high quality, highly relevant Twitter, Facebook, Instagram posts and other content that is engaging, exciting and informative for fans.

Many teams and media companies have already leveraged a beta of SportsBase to deploy custom social second-screen experiences for fans, including DIRECTV's Root Sports,, Liverpool FC, Michigan Wolverines, Florida Gators, Nebraska Huskers, Auburn Tigers, Oregon Ducks, Georgetown Hoyas, Miami Hurricanes, Seattle Seahawks and Phoenix Coyotes.

SportsBase's customizable experience is easily modified with an intuitive set of tools to create and manage a social media fan experience, including:

  • Custom Sources: An easily managed "whitelist" of social media accounts (e.g. major media, local media, bloggers, players, celebrities) associated with a club for a high quality fan experience.
  • Team and Player Knowledge Base: Detailed social media account profiles for every team, coach, staff member, player, media member and more in supported sports.
  • Key Terms: A constantly updated database of common hashtags and terms associated with teams, leagues and players.
  • Multi Stream Management: To ensure the highest quality and relevance, easily customize and tune multiple social streams to deliver fans a unique experience within apps, websites, in-stadium or arena digital displays, etc.
  • Metrics and Visualizations: Social media activity monitoring and visualizations to understand and recap key moments of every game and identify the associated tweets and plays from those moments.
  • API or HTML Solutions: Data from SportsBase can be delivered via an API or as HTML to be embedded in partner pages and apps.

"Sports is a social activity, and fan behavior proves this with 83 percent of sports fans checking social media during games. The second screen's role in sports is becoming obvious and SportsBase empowers partners to deliver an elegant, digestible fan experience that's cutting-edge and complements a broader approach to fan engagement," said Bob Morgan, CEO and co-founder of SportStream. "For the first time, fans can visit one location for all the relevant social content from official team accounts, plus lively game time commentary from a wide range of national sports personalities, TV and radio commentators, local beat writers, friends and other fans."

Social platforms like Twitter, Facebook and Instagram have changed the way fans enjoy, watch and talk about sports. With the rise in social sports content, SportsBase enables partners to harness all the relevant, interesting and important content associated with any program or club and manage it in an efficient way that represents a brand well. For more information on SportsBase availability and features, visit

About SportStream
SportStream is the in-game fan experience that sports fans have been waiting for. It is the first true second-screen experience for watching sports, with real-time stats, social media streams, chats and access to relevant content surfaced through social media. SportStream is backed by Vulcan Capital and based in San Francisco, California and is currently available for the iPad, iPhone and native web app.

Contact Information

  • Contact:
    Nick Shepherd or Peter Sadler
    SportStream (at) launchsquad (dot) com