SOURCE: SportsUltra.com

August 29, 2007 09:00 ET

SportsUltra.com Puts Users in Control of Sports Content

New Website Enables Fans to Create Personalized Page to Track Favorite Teams, Players and Sportswriters

SEATTLE, WA--(Marketwire - August 29, 2007) - In response to the strong demand for custom sports news and information, Ultra Unlimited LLC today announced the launch of its first vertical search and media aggregation properties, SportsUltra.com, a website delivering comprehensive sports news and video coverage. SportsUltra.com features a customizable page called MyUltra, which enables users to easily track all of their favorite teams, players, sportswriters and college alumni, and view the latest news and video clips from around the web all in one location.

Until recently, sports fans have had to bookmark multiple websites to get the most up-to-date news on favorite teams, players and sportswriters. SportsUltra.com has streamlined this process by providing sports fans with the web's most in-depth directory of content from thousands of news sources including major sports sites, local newspapers, blogs, and sportswriter columns. This innovative format will change the way fans access their sports news and videos online.

Unlike other online sports destinations, SportsUltra.com lets fans:

--  Create their own personal sports page called MyUltra;
--  Add their favorite teams, players and sports writers covering the NFL,
    NBA, MLB, NHL, NCAA football and NCAA basketball;
--  Access up-to-date sports content aggregated from thousands of national
    and local sources, and free of duplicated or repetitive syndicated
    articles;
--  Get free website access -- registration is not required;
--  Receive daily e-mail alerts in their inbox on the latest updates;
--  Track their favorite college alumni players currently playing in the
    NFL, NBA, NHL and MLB;
--  Watch the latest video clips from major sports sites and local
    television broadcasts;
--  Follow their favorite sportswriters from hundreds of local newspapers
    or national sites;
--  Tag articles and share their tags with other users to better organize
    sports news, such as player trades, key signings or injuries; and
--  Share individual articles or an entire news page with friends.
    

"Sports content is very personal for people," said Scott Decker, founder of SportsUltra.com. "Fans are ravenous for up-to-date news about their favorite teams and players, and RSS feeds and national sports sites only deliver a portion of that content for them. With SportsUltra.com, we have created a website that will give specific, local, and relevant sports content to these fans, just the way they want it."

About SportsUltra.com

Based in Seattle, WA, SportsUltra.com is designed to be the ultimate sports news and video site. SportsUltra.com enables users to easily track all of their favorite teams, players, sportswriters and college alumni, and view the latest news and video clips from around the web all in one location. The company was founded by a former Blue Nile executive and is backed by prominent angel investors. For more information, please visit www.sportsultra.com.

Contact Information

  • Media Contact:
    Acacia Neal-Haynes
    phone: 206.604.1300
    e-mail: Email Contact