SPoT Coffee (Canada) Ltd.

SPoT Coffee (Canada) Ltd.

May 05, 2014 09:49 ET

SPoT Appoints Senior Vice President of Franchise Operations

TORONTO, ONTARIO--(Marketwired - May 5, 2014) - SPOT COFFEE (CANADA) LTD. (TSX VENTURE:SPP) ("SPoT" or the "Company") is pleased to announce that it has achieved a milestone in the development of its franchise program. Mr. Paul Price has joined the Company's executive management team as Vice President of Franchise Operations. Mr. Price will lead SPoT's franchise program, including the Company's New York State franchise registration and the completion of the Company's franchise infrastructure. Mr. Price is eager to begin his review and screening of the Company's growing list of unsolicited prospective franchisees in Upstate New York. He will also assume responsibility for SPoT's ongoing negotiations with potential purchasers of the Company's four cafés that have been scheduled for monetization.

Mr. Price has 23 years of executive experience in franchise development, sales, training and operations. He has held senior positions with Play It Again Sports, Yogen Fruz, Dairy Queen and 7-Eleven. Throughout his career, he has acquired a rounded and extensive experience in all aspects of franchise operations, including employee training, store marketing and sales, franchisee service support and franchise infrastructure planning, development and expansion. Mr. Price is a graduate of Bismarck State College's Business Administration program and is ServSafe Instructor and Proctor certified.

"Mr. Price brings with him the wealth of experience in franchise operations needed by the Company at this opportune time in its growth," commented Mr. Anton Ayoub, President of SPoT Coffee. "We are confident that his franchise expertise will facilitate a smooth transition from the corporate-owned model employed by SPoT to its new franchise business platform."

About SPoT Coffee

SPoT Coffee trades on the TSX Venture Exchange under the symbol SPP. SPoT designs, builds and operates community oriented cafés that provide its customers with the highest quality service, signature made-to order meals, and the world's finest in-house roasted gourmet coffee. Each SPoT café is distinctively designed to complement the unique attributes of the local neighborhood; creating a warm and friendly gathering place for the community. SPoT's commercial business focuses on retail stores, business accounts and third party resellers.

Forward Looking Statements

Except for statements of historical fact relating to the Corporation, certain information contained herein constitutes forward-looking statements. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Except as required by applicable securities requirements, the Corporation undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

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