Spot Coffee (Canada) Ltd.

Spot Coffee (Canada) Ltd.

March 28, 2011 13:11 ET

SPoT Coffee Announces Eighth New Cafe Location

TORONTO, ONTARIO--(Marketwire - March 28, 2011) - SPOT COFFEE (CANADA) LTD. (TSX VENTURE:SPP) ("SPoT" or the "Company") is pleased to announce that its eighth new café is to be located in the urban development of Concord Park Place in Toronto, Ontario ("SPoT Park Place"). SPoT Park Place will be the Company's eighth operating café and second location in Toronto. The announcement of this new café is significant as SPoT continues to build its North American brand strength and develop an increasing presence in the flourishing Toronto marketplace.

SPoT Park Place is located in the North York area of Toronto and is part of a new multi-condo urban development by well-known real estate developer, Concord Adex. This all-inclusive urban neighborhood development will be comprised of 20 buildings, high rise and mid rise, creating an estimated 5,000 homes and having a residential population exceeding 290,000. The design of the new development will focus around two main courtyards and an eight acre central park that will include a water park and a central community square for people to gather. The entire development will be connected via an intricate network of pedestrian pathways to form an all-inclusive neighborhood complete with various amenities such as shops and restaurants.

The new SPoT Park Place café will be located on the corner of a pedestrian courtyard, adjacent to the central neighborhood park. The 3,786 square feet café will feature an outdoor patio space, floor to ceiling windows, various styles of seating, and will showcase a Tuscan style pizza parlor. The interior design of the café will create a warm and welcoming atmosphere to create a sense of community and a place for people in the neighborhood to gather. A slightly raised staged floor will be used for performers to entertain, while the work of various local artists will be featured in the café. As part of the signature design element of all SPoT cafés, there will be a full size wall mural reflecting the characteristics of the surrounding Park Place community. The café will offer the complete signature SPoT menu including gourmet pizza, signature sandwiches, famous Belgian waffles, SPoT's own in-house roasted coffee, and the popular full day breakfast menu. Additionally, there is a large free visitor's parking lot located conveniently within close proximity to the café allowing for easy public access. 

SPoT Park Place is expected to open in the spring of 2012 as the multi-condo urban development nears completion.

This announcement comes after SPoT recently announced the commencement of construction on SPoT's seventh café, SPoT Hertel, as well as the renovation of the SPoT Rochester café, both in Western New York. The newly renovated SPoT Rochester will shortly re-open in May 2011 and SPoT Hertel's anticipated opening is during July 2011.

About SPoT

SPoT ( designs, builds and operates community- oriented cafés that provide its customers from every lifestyle and culture with the highest quality service, signature light meals and in-house roasted gourmet coffee. The current SPoT management team and directors have been successfully operating company-owned cafés since 2004.

Each SPoT café is a popular and friendly gathering place for its community where specialty coffee, upscale beverages, fresh baked goods, signature sandwiches, soups, salads and gourmet pizza, cakes, pastries and home baked goods are offered and enjoyed by its patrons in a warm, friendly and home-like environment.

The Company currently operates six cafés that range in size from 2,000 to in excess of 4,000 sq. ft. with locations in Buffalo (two), Williamsville and Rochester in New York State, Delray Beach, Florida and Toronto, Canada. SPoT will begin construction of its seventh location in Western New York during the spring of 2011 and is currently developing new locations in North America.

Unlike other conventional gourmet coffee houses and quick service restaurants that are built on uniformity of product and style, each SPoT café maintains several unique and key features, including:

  • Dedication to create a friendly environment that nourishes and intensifies a sense of gathering and of community;
  • In-house roasting and blending SPoT's own award-winning premium Arabica coffee;
  • Unwavering commitment to offer the customers of the Company the highest quality products and services;
  • Innovative and varying café designs that consider both the culture and flavor of the specific communities of each café;
  • Choice of corner locations for each SPoT café at the center of their neighborhoods;
  • Ability to offer intimate and warm ambiances in each café to suit the social and private moods of SPoT's patrons; and
  • Trained and dynamic service staff that are proud to call themselves "Spotters" who enjoy serving their customers and make them feel at home.

Forward Looking Statements

Except for statements of historical fact relating to the Corporation, certain information contained herein constitutes forward-looking statements. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Except as required by applicable securities requirements, the Corporation undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contact Information

  • SPoT Coffee (Canada) Ltd.
    Lindsay Cross
    Investor Relations Manager
    (416) 368-2220