SPoT Coffee (Canada) Ltd.

SPoT Coffee (Canada) Ltd.

March 05, 2012 10:21 ET

SPoT Coffee Announces New President

TORONTO, ONTARIO--(Marketwire - March 5, 2012) - SPOT COFFEE (CANADA) LTD. (TSX VENTURE:SPP) ("SPoT" or the "Company") is pleased to announce that Mr. Anton Ayoub has been appointed the President of the Company. Mr. Ayoub will replace Mr. Raymond J. Stapell who will continue to remain a Director on the board and the Company's chief legal advisor.

The directors and management team of SPoT would like to thank Mr. Stapell for his time and dedication to the Company. Under Mr. Stapell's direction, Spot has expanded to ten cafés currently operating and under development and has benefitted from strong operational improvements. As SPoT embarks on a period of more aggressive expansion, the Company welcomes Mr. Ayoub to SPoT and is confident he will be a key driver of the entire SPoT team as the company expands its operations nationally and internationally.

Mr. Ayoub is very familiar with SPoT Coffee's concept, operations and has been a driver of the Company's recent expansion as he has acted as Senior Project Manager for the construction of all SPoT's new cafés and more recently as Vice President of the Company.

"I am pleased with the appointment of Anton as President of SPoT," commented John Lorenzo, Chairman of the Board. "I have been successfully working with Anton for years and he has extensive experience in the food and hospitality industries. He shares my passion and vision of the Spot concept and I'm confident that all of us at Spot will benefit under his direction."

Mr. Ayoub has extensive experience in the food and hospitality service industry including food manufacturing, set-up of food production plants as well as in the establishment of a chain of upscale corporate-owned cafés.

Mr. Ayoub graduated with an engineering degree from the University of Toronto in 1982 and is a professional engineer in Ontario.

In the early years of his career, Mr. Ayoub worked internationally, executing various projects in the hospitality, entertainment and educational field including a luxury hotel and water theme park in Spain, a stadium for international competitions in Jordan and master-planned communities in Belgium. He then spent time in Europe where he worked with food equipment manufacturers in France, Belgium, the Netherlands, Italy and Austria with special focus on developing innovative, custom built food production equipment and machinery for use in high volume food production applications.

Upon his return to Canada in 1994, he started a business with a group of associates that specialized in the high volume production and sale of fresh waffles. This business venture allowed him to utilize the widespread experience he had gained in this field while working in Europe. The recipes were stabilized which supported the sale of the plain, flavoured and chocolate-dipped waffles at supermarket chains in North America and other parts of the world. During this time, he oversaw the design and construction of two major production plants in Ontario. Both of these plants achieved HACCAP and ISO certification. This venture achieved fast growth and high sales and was acquired a few years later by a multinational food corporation.

Under a separate division of the waffle production company, Mr. Ayoub established a chain of upscale European-style café-restaurants that was equally successful and was sold independently.

SPoT continues to strategically grow and recently announced the location of its tenth café in Saratoga Springs, New York. The first of several new cafés targeted for this community. The Company is continuing to identify new locations consistent with SPoT's location and demographic criteria. Spot reiterates that ample opportunities exist that may facilitate accelerated growth ahead of the Company's expansion schedule.

About SPoT

SPoT ( designs, builds and operates community-oriented cafés that provide its customers from every lifestyle and culture with the highest quality service, signature light meals and in-house roasted gourmet coffee. The current SPoT management team and directors have been successfully operating company-owned cafés since 2004.

Each SPoT café is a popular and friendly gathering place for its community where specialty coffee, upscale beverages, fresh baked goods, signature sandwiches, soups, salads and gourmet pizza, cakes, pastries and home baked goods are offered and enjoyed by its patrons in a warm, friendly and home-like environment.

The Company currently operates seven cafés that range in size from 2,000 to in excess of 4,000 sq. ft. with three more cafés currently under development. Spot is currently evaluating several locations as part of its North American expansion.

Unlike other conventional gourmet coffee houses and quick service restaurants that are built on uniformity of product and style, each SPoT café maintains several unique and key features, including:

  • Dedication to create a friendly environment that nourishes and intensifies a sense of gathering and of community;

  • In-house roasting and blending SPoT's own award-winning premium Arabica coffee;

  • Unwavering commitment to offer the customers of the Company the highest quality products and services;

  • Innovative and varying café designs that consider both the culture and flavor of the specific communities of each café;

  • Choice of corner locations for each SPoT café at the center of their neighborhoods;

  • Ability to offer intimate and warm ambiances in each café to suit the social and private moods of SPoT's patrons; and

  • Trained and dynamic service staff that are proud to call themselves "Spotters" who enjoy serving their customers and make them feel at home.

Forward Looking Statements

Except for statements of historical fact relating to the Corporation, certain information contained herein constitutes forward-looking statements. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Except as required by applicable securities requirements, the Corporation undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

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