Spot Coffee (Canada) Ltd.
TSX VENTURE : SPP

Spot Coffee (Canada) Ltd.

December 21, 2010 15:11 ET

SPoT Coffee Opens Its Sixth Cafe at Delray Beach, Florida and Announces New President

TORONTO, ONTARIO--(Marketwire - Dec. 21, 2010) - SPOT COFFEE (CANADA) LTD. ("SPoT" or the "Company") (TSX VENTURE:SPP) is pleased to announce the opening of its sixth café located in the community of Delray Beach, Florida ("SPoT Delray"). The café opening represents a significant operational achievement for the Company as it continues to execute on its long-term business and financial plan. SPoT will end 2010 with eight cafés operating or under development and it continues to strategically expand its operations across North America.

SPoT Delray is the Company's first café to open in the State of Florida and is centrally located in the east coast community of Delray Beach. Downtown Delray Beach continues to be a thriving retail, cultural and residential hub complete with boutique stores, restaurants and historical attractions. The consistent growth of a year-round residential community over the past five years has supported the construction of new commercial and residential developments and has helped to raise awareness of Delray Beach as a vibrant location.

The SPoT Delray café comprises 3,000 sq. ft. and is located in a historical building on the corner of Atlantic Avenue and 1st Avenue in the heart of the downtown core of Delray Beach. Consistent with SPoT's vision to develop community-oriented cafes that are not built on uniformity of style, the design of SPoT Delray has been derived from its surrounding community and captures the warm historical feel of Delray Beach while creating a chic modernized look. SPoT worked closely with a local architect to ensure key historical aspects along with the unique characteristics of the community were incorporated into the overall design of the café. The café features a large wrap around patio complete with entire sliding door sections which instantly transform the space into an appealing indoor/outdoor patio and significantly increases the total café retail area. A large mural painted by a renowned local artist covers one wall of the café and depicts the vibrant culture of the street, popular locations and community festivals and events. The menu will feature all of SPoT's gourmet food offerings and specialty beverages including SPoT's famous Belgian waffles, freshly prepared gourmet pizzas, signature sandwiches, SPoT's own in-house roasted coffee and an assortment of freshly baked desserts and goods. Consistent with all SPoT cafés, SPoT Delray will continue to welcome and give back to its community through various initiatives including showcasing the artwork of community artists, featuring local bands and promoting area events through a neighborhood information board. SPoT Delray will also offer free Wi-Fi to all of its patrons.

SPoT is also pleased to announce that Raymond J. (RJ) Stapell has been appointed the President and a Director of the Company. Mr. Stapell will replace Mr. John Lorenzo who will continue to act as Chairman of the board.

Mr. Lorenzo commented: "RJ Stapell has been a close legal and business advisor starting with my involvement with SPoT Coffee. He has always provided the Company with excellent advice. We are all pleased to have RJ Stapell now join us as President to drive the Company through its next exciting stage of development and growth."

Mr. Stapell has extensive experience in business consulting and legal issues pertaining to the formation, capitalization, growth, profitability and risk management of various business entities.

As the former Managing Partner of the Buffalo Office of the Harris Beach PLLC law firm, he was responsible for the development, motivation, and financial success of a diverse staff of twenty partners, associate attorneys and fifty administrative assistants to support a variety of legal practices, emphasizing team work, cross-training, both individual and team accountability, mutual respect, integrity and most importantly, a positive mental attitude. Built the firm's Buffalo practice from two attorneys to its present size through mergers and acquisitions of selected practice areas through strategic long term planning.

In the past, Mr. Stapell has developed and managed a specialized administrative staff together with a cadre of local independent counsel to assist in the successful deployment of wireless cell towers for a national provider throughout western New York, Maryland, Virginia, and Washington, D.C. under the Telecommunications Act of 1996. Built an environment of collaboration to overcome local zoning obstacles and maintain the schedule of deployment in a cost-effective manner. Successfully argued 19 separate litigations, including the first nationally reported case under the Telecommunications Act of 1996.

The directors and management team of SPoT welcome Mr. Stapell to the Company and are confident he will be a key asset to the team as SPoT continues to expand its operations nationally and internationally.

About SPoT

SPoT (www.spotcoffee.com) designs, builds and operates community-oriented cafés that provide its customers from every lifestyle and culture with the highest quality service, signature light meals and in-house roasted gourmet coffee. The current SPoT management team and directors have been successfully operating company-owned cafés since 2004.

Each SPoT café is a popular and friendly gathering place for its community where specialty coffee, upscale beverages, fresh baked goods, signature sandwiches, soups, salads and gourmet pizza, cakes, pastries and home baked goods are offered and enjoyed by its patrons in a warm, friendly and home-like environment.

The Company currently operates six cafés that range in size from 2,000 to in excess of 4,000 sq. ft. with locations in Buffalo (two), Williamsville and Rochester in New York State, Delray Beach, Florida and Toronto, Canada. SPoT will begin construction of its seventh location in Western New York during the spring of 2011 and is currently developing new locations in North America.

Unlike other conventional gourmet coffee houses and quick service restaurants that are built on uniformity of product and style, each SPoT café maintains several unique and key features, including:

  • Dedication to create a friendly environment that nourishes and intensifies a sense of gathering and of community;

  • In-house roasting and blending SPoT's own award-winning premium Arabica coffee;

  • Unwavering commitment to offer the customers of the Company the highest quality products and services;

  • Innovative and varying café designs that consider both the culture and flavor of the specific communities of each café;

  • Choice of corner locations for each SPoT café at the center of their neighborhoods;

  • Ability to offer intimate and warm ambiances in each café to suit the social and private moods of SPoT's patrons; and

  • Trained and dynamic service staff that are proud to call themselves "Spotters" who enjoy serving their customers and make them feel at home.

Forward-Looking Statements

Except for statements of historical fact relating to the Corporation, certain information contained herein constitutes forward-looking statements. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Except as required by applicable securities requirements, the Corporation undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contact Information

  • SPoT Coffee (Canada) Ltd.
    Lindsay Cross
    Investor Relations Manager
    (416) 368-2220
    lcross@spotcoffee.com