SOURCE: SpotMixer, Inc


October 19, 2010 00:05 ET

SpotMixer Announces the General Availability of 2.0 and Rolls Out to First Broadcast Partner - LIN Media

LIN Media Leverages to Accelerate New Business Sales and Reduce Production Costs at All 28 TV Stations

REDWOOD CITY, CA--(Marketwire - October 19, 2010) - After extensive field trials with key Broadcast TV and Cable partners, SpotMixer, (, the leading provider of web-based video creation and distribution services, announces general availability of 2.0 and national roll-out to all 28 LIN Media TV stations.

Designed for Broadcast and Cable sales and production teams, provides an easy-to-use online video creation solution that accelerates new business sales for local TV and reduces the cost of production. During field trials, broadcast stations consistently reported a 10 times return on investment and a 40% increase in close rates. SpotMixer captured sales and production field trial feedback and integrated it into 2.0. 2.0 includes key enhancements like our gallery of production-quality customizable spots, advanced logo and text handling, and optimized flow for shorter 4-10 second tags and promotional spots. These enhancements increase the speed and ease of creation so anyone can build a custom, professional speculative spot in minutes that can be easily updated for final air.

A participant in field trials, LIN Media is now rolling out 2.0 nationally.  "LIN Media understands the impact of spec creative. With SpotMixer, this capability is now directly in the hands of our sales teams. They're now armed with professional creative that starts a strategic discussion about how LIN Media meets the needs of new-to-TV customers," explained Scott Blumenthal, Executive Vice President, Television for LIN Media. "The return LIN saw in its test phase justified rolling it out to all markets."

"LIN Media is a leader in local TV," said John Love, CEO of SpotMixer. "We're extremely excited to launch SpotMixer 2.0 and welcome LIN Media as first partner to nationally deploy to all its local sales and production teams. The initial results demonstrate that the LIN Media teams are not only closing new TV business but also upselling existing customers and selling additional online media."

About SpotMixer, Inc.
SpotMixer is the leading provider of web-based video creation and distribution services for businesses and consumers. SpotMixer's easy-to-use video creation platform enables users to create professional videos and distribute them online, on TV or on mobile devices. SpotMixer leverages its unique platform across several business lines. Designed for Cable and Broadcast, accelerates new business sales and reduces the cost of production. is the online video creation and advertising leader for small-and medium-size businesses. One True Media is SpotMixer's award-winning consumer service, with over five million users creating over ten thousand videos a day and sharing them on the web, on DVD and on TV. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA.

Contact Information