SOURCE: SpotMixer, Inc

SpotMixer, Inc

March 18, 2010 11:05 ET

SpotMixer Drives New Business Revenue and Reduces Production Costs With Two New Services Tailored for Cable and Broadcast TV

SpotMixer Announces SpotMixer.tv With Services Designed for Local TV Sales and Production

REDWOOD CITY, CA--(Marketwire - March 18, 2010) -  SpotMixer (http://www.SpotMixer.com), the industry-leading web-based video and TV advertising solution, announces its SpotMixer.tv services designed specifically for local TV ad sales and production:

  • SpotMixer.tv for Sales brings the power of cost-effective creative into the sales process with a flexible, easy-to-use online ad creation solution for sales teams to create and share speculative spots with clients.
  • SpotMixer.tv for Production offers advanced editing features and functionality designed to cost-effectively meet production needs in an environment of increasingly limited production resources.

SpotMixer.tv for Sales has been in field trials since fall with cable companies and major broadcast groups including Gannett Broadcasting and LIN TV. Trials show that SpotMixer drives new business revenue, particularly from new-to-TV advertisers, "TV has never been able to use creative's power to sell itself, as newspapers and radio can," said John Love, CEO of SpotMixer. "SpotMixer.tv for Sales changes that. Local account executives can quickly create and share spec spots with new-to-TV clients who won't commit to a schedule without seeing their spot. They can also quickly storyboard new concepts and promotional opportunities for existing customers. Discussions that had been focused on schedules become far more consultative allowing the account executive to focus on the client's business goals and how TV can help."

SpotMixer.tv for Sales field trials demonstrate that cost-effective and quick turn-around creative can reduce the sales cycle by 30% and capture media spend earmarked for other channels, including newspaper and radio.

In June, SpotMixer will release SpotMixer.tv for Production, an advanced version designed specifically for production. Currently in field trials, SpotMixer.tv for Production provides the features and functionality of higher priced editing programs, but is designed for users with a range of technical skills. "We're fortunate to have strong collaborative relationships with many broadcast groups and MSOs," said Love, "and we've worked closely with them to ensure that our production service not only meets their TV production needs, but also their need for an integrated creation platform for new media formats including longer format VOD, video ads and even mobile ad creation."

About SpotMixer
SpotMixer is the leading provider of web-based video creation and distribution services for businesses and consumers. SpotMixer's easy-to-use, video creation platform enables users to create professional videos and distribute them online, on TV or on mobile devices. SpotMixer leverages its unique platform across several business lines. For Cable and Broadcast, SpotMixer.tv provides services designed to accelerate new business sales for local TV and reduce the cost of production. SpotMixer.com is the online video creation and advertising leader, providing a variety of video ad creation and distribution services that cost-effectively meet the needs of small and medium-size businesses. One True Media is SpotMixer's award winning consumer service, with over five million users creating over ten thousand videos a day and sharing them on the web, on DVD and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA.

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