SOURCE: SpotXchange

SpotXchange

April 04, 2011 09:47 ET

SpotXchange Among First to Receive IAB Certification

DENVER, CO--(Marketwire - April 4, 2011) - SpotXchange, the largest global marketplace of video ad inventory, is among the first ad networks to complete the rigorous self-certification and training program for IAB's Quality Assurance Guidelines (QAG). This means that advertisers can execute video ad campaigns through SpotXchange with confidence that they adhere to the highest criteria for buyer control and transparency.

"The IAB finalized the Networks & Exchanges Quality Assurance Guidelines in 2010 to provide an industry-wide standard for quality and accountability," said Gina Kim, Senior Director, Industry Initiatives for IAB. "SpotXchange and the other ad networks announcing certification today are helping build trust, and are leading the industry by undergoing the rigorous process required for accreditation."

To receive this certification, SpotXchange has conducted an intensive internal audit over the past six months and has assigned a compliance officer to adhere to the guidelines. By self-certifying, SpotXchange has committed to the following:

  • Allow for transparency of inventory sources, publisher relationships, content levels and ad placement details
  • Provide universally defined content categories for advertisers
  • Apply standard rating system to content for various audience segments
  • Outline data disclosure terms for off-site behavioral targeting and third-party data
  • Attend regular IAB training (all appointed compliance officers)

"We've operated under the guiding principles of transparency and accountability since day one, so we're encouraged to see that the IAB is spearheading an industry-wide effort to get all companies in the digital ad space to ensure video ads only appear on brand-safe websites," said Mike Shehan, CEO of SpotXchange. "The IAB's Quality Assurance Guidelines seal will be displayed proudly on our website so that all of our clients and partners can plainly see that we have their best interests in mind."

About SpotXchange
SpotXchange is the largest global marketplace of video ad inventory, reaching more than 80 million unique visitors each month in more than 15 countries. SpotXchange offers brand advertisers a scalable, efficient and measurable way to attract new customers with high-quality online video ads on premium websites around the world. Focused on performance, SpotXchange is a one-stop shop for advertisers, ad networks, DSPs, trading desks and publishers, offering a simple, automated way to increase the effectiveness of their video ad campaigns. Each month, more than 200 major brand advertisers take advantage of SpotXchange's offering of automated video ad optimization, advanced targeting tools, a real-time bidding API and flexible pricing models (cost per: thousand, click, completed view, engagement and acquisition) in a verified, brand-safe marketplace. Currently, SpotXchange is the #3 online video ad network in the United States, and #1 in the UK and Canada according to comScore's VideoMetrix service.