SOURCE: SpotXchange


February 28, 2011 09:00 ET

SpotXchange Appoints Former Procter & Gamble Executive Bob Dees as Senior Vice President, Strategy

Former Head of P&G Media Buying Becomes Latest Addition to Executive Team

DENVER, CO--(Marketwire - February 28, 2011) - SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that Bob Dees has joined the company as Senior Vice President of Strategy. Bob brings more than two decades of experience with Procter & Gamble, 10 years of which were spent running media strategy and execution. As the head of strategy at SpotXchange, Bob will be responsible for developing and managing new video ad initiatives that will serve both the buyers and publishers for improved efficiency and audience effectiveness.

In his 20 years at Procter & Gamble, Bob was pivotal in creating an internal ad network and DSP for P&G brands using proprietary data for targeting consumers. Recognized as a pioneer at P&G for leading the first mobile ad campaigns, Bob was instrumental in leading the efforts in search and social media as well as leading all advanced TV campaigns. Prior to joining the media team at P&G, Bob was a key strategic planner in the laundry business where he managed capacity planning and initiative leadership. Bob also spent years as a Special Forces helicopter instructor pilot in the U.S. Air Force.

"The team at SpotXchange is committed to providing our clients with the most efficient and effective technology for deploying video ad campaigns," said Michael Shehan, co-founder and CEO of SpotXchange. "Adding Bob to our executive team will help propel some of the product and service strategies we're working on and will give us unique insight into the challenges facing media companies. We're thrilled to be able to leverage Bob's expertise to drive new initiatives for our clients."

"SpotXchange is doing very impressive work with the industry's top agencies, brands and publishers," said Dees. "The company has the expertise and technology that can provide the visibility and controls to help advertisers and agencies really increase both performance and efficiencies in the video ad market. I am excited to join such a strong team as we continue to grow and expand by providing the best video advertising tools in the industry."

About SpotXchange

SpotXchange is the largest global marketplace of video ad inventory, reaching more than 80 million unique visitors each month in more than 15 countries. SpotXchange offers brand advertisers a scalable, efficient and measurable way to attract new customers with high-quality online video ads on premium websites around the world. Focused on performance, SpotXchange is a one-stop shop for advertisers, ad networks, DSPs, trading desks and publishers, offering a simple, automated way to increase the effectiveness of their video ad campaigns. Each month, more than 200 major brand advertisers take advantage of SpotXchange's offering of automated video ad optimization, advanced targeting tools, real-time bidding and flexible pricing models (cost per: thousand, click, completed view, engagement and acquisition) in a verified, brand-safe marketplace. Currently, SpotXchange is the #3 online video ad network in the United States, and #1 in the UK and Canada according to comScore's VideoMetrix service.