SOURCE: SpotXchange


May 16, 2011 10:00 ET

SpotXchange Appoints Vice President of Operations and Vice President of Engineering

Two Industry Veterans Join the Executive Team at SpotXchange

DENVER , CO--(Marketwire - May 16, 2011) - SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that Erik Swain has joined the company as Vice President of Operations and Ben Sullins has joined the company as Vice President of Engineering. Swain brings nearly two decades of operations, product and strategy experience in the online advertising industry. Sullins joins SpotXchange with 14 years of software development and large-scale systems experience.

As the head of operations at SpotXchange, Swain will concentrate on executing plans related to the company's strategic initiatives and direct sales, and will help lead the growth of the SpotXchange real-time, auction-based marketplace by monitoring and managing video ad inventory supply and demand. Swain joins SpotXchange most recently from DataLogix, where he served as Vice President of Operations. During his career Swain has built and grown several early-stage digital media businesses, including the online ad networks for DataLogix, Clearspring and quadrantOne. Swain also led AOL's Advertising Operations, implementing more than $500 million in-banner display and introducing pre-roll and in-banner video to AOL Instant Messenger's advertising product suite.

As Vice President of Engineering, Sullins will focus on bringing quality and reliable technical visions to life and promoting efficiencies in development. Throughout his career, Sullins has held numerous leadership positions at Level 3 Communications and has led the development for high volume, highly available software for work flow, data management and order entry systems.

"Our commitment to serving our clients with the best people, practices and technology in video advertising continues with the appointment of Erik and Ben," said Michael Shehan, co-founder and CEO of SpotXchange. "Erik's proven experience helping online advertising companies scale quickly and Ben's ability to develop sophisticated systems for notable companies will be invaluable as SpotXchange's growth continues."

"SpotXchange's technology and success to date is impressive," Swain said. "The company is doing cutting-edge work by providing better ways to increase performance and efficiencies in the video ad market, and is set for fast growth and expansion in the next year."

About SpotXchange
SpotXchange is the largest global marketplace of video ad inventory, reaching more than 80 million unique visitors each month in more than 18 countries. SpotXchange offers brand advertisers a scalable, efficient and measurable way to attract new customers with high-quality online video ads on premium websites around the world. Focused on performance, SpotXchange is a one-stop shop for advertisers, ad networks, DSPs, trading desks and publishers, offering a simple, automated way to increase the effectiveness of their video ad campaigns. Each month, more than 200 major brand advertisers take advantage of SpotXchange's offering of automated video ad optimization, advanced targeting tools, real-time bidding and flexible pricing models (cost per: thousand, click, completed view, engagement and acquisition) in a verified, brand-safe marketplace. Currently, SpotXchange is the #3 online video ad network in the United States, and #1 in the UK and Canada according to comScore's VideoMetrix service.

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