SOURCE: SpotXchange


May 24, 2011 11:00 ET

SpotXchange Joins NCWIT Entrepreneurial Alliance as Founding Member

Online Video Marketplace Helps Increase Women's Participation in Technology

DENVER, CO--(Marketwire - May 24, 2011) - SpotXchange, Inc. has joined the National Center for Women & Information Technology (NCWIT)'s newly formed Entrepreneurial Alliance as a founding member.

SpotXchange understands the significance of women's contribution to technology and computing. As a member of NCWIT, the company hopes to further foster opportunities for women in technology.

"We are excited to join and fully support NCWIT's Entrepreneurial Alliance and to help encourage young women and girls to pursue education and careers in software engineering and technology," said SpotXchange CEO Michael Shehan. "We strive for diversity in all functional areas of our organization including our engineering and development team. The mission of the NCWIT Entrepreneurial Alliance is right in line with our values."

Women represent more than 50 percent of the American professional workforce and own more than 40 percent of private businesses in the U.S., yet they fill only 25 percent of technology jobs and start only 8 percent of technology companies, according to NCWIT. Additionally, women hold only 11 percent of corporate officer positions at Fortune 500 technology companies. In contrast, research shows that tech companies with a higher representation of women in their management teams have a higher return on investment; that startups run by women use less capital and are more likely to survive the transition to established company; and that including women in a group is more likely to increase its collective intelligence, helping it solve problems better and faster than homogeneous groups.

"The NCWIT Entrepreneurial Alliance will work to recruit and retain technical women at startup companies, so that they build an inclusive culture right from the start," said Lucy Sanders, NCWIT CEO and co-founder. "With each member in our Alliance, we are able to increase women's participation in tech creator roles."

NCWIT plans to grow the Entrepreneurial Alliance to 100 companies nationwide by the end of 2011.

About SpotXchange
SpotXchange is the largest global marketplace of video ad inventory, reaching more than 80 million unique visitors each month in more than 18 countries. SpotXchange offers brand advertisers a scalable, efficient and measurable way to attract new customers with high-quality online video ads on premium websites around the world. Focused on performance, SpotXchange is a one-stop shop for advertisers, ad networks, DSPs, trading desks and publishers, offering a simple, automated way to increase the effectiveness of their video ad campaigns. Each month, more than 200 major brand advertisers take advantage of SpotXchange's offering of automated video ad optimization, advanced targeting tools, real-time bidding and flexible pricing models (cost per: thousand, click, completed view, engagement and acquisition) in a verified, brand-safe marketplace. Currently, SpotXchange is the #3 online video ad network in the United States, and #1 in the UK and Canada according to comScore's VideoMetrix service.

NCWIT is the National Center for Women & Information Technology, a non-profit coalition of 250 prominent corporations, academic institutions, government agencies, and nonprofits working to increase women's participation in IT and computing. NCWIT helps organizations recruit, retain, and advance women from K-12 and higher education through industry and entrepreneurial careers; provides statistics, research, and best practices; and serves as a national voice of awareness and advocacy for the increased participation of girls and women in IT and computing. Find out more at

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