Electrolux Home Care Products Canada Inc.

Electrolux Home Care Products Canada Inc.

May 02, 2011 08:30 ET

Spring Clean Your Way to A Fit Home

FitHome.ca Identifies Your Unique Cleaning Personality and Offers Custom Tips and Tools to Help Boost Your Home's Fitness

MISSISSAUGA, ONTARIO--(Marketwire - May 2, 2011) - Whether you are a time-pressed Fast and Furious Cleaner or a low maintenance Hands-Off Cleaner, BEAM Central Vacuum Systems Canada has a new online tool to help consumers make the most of the time they would normally devote to cleaning. Launched today, www.FitHome.ca is the first of its kind, allowing homeowners to determine their cleaning personality and adopt a custom regime to suit their unique cleaning style.

Based on a set of questions about cleaning practices and attitudes, Fit Home's fitness test determines which cleaning profile best suits your personality and home: Zen, Fast and Furious, Hands-Off, Meticulous, or Strategic. Each profile includes specific cleaning tips encompassing both personality and cleaning goals, which can be downloaded and shared.

"Spring is the one time of year when almost everyone makes changes to improve their personal health and fitness," says Cheryl Waisanen, Marketing Manager for Electrolux Home Care Products. "By launching FitHome.ca, we hope to teach people about the importance of their home's health too, and to help them tackle cleaning in their own way by offering valuable tips that suit their individual personality, lifestyle and home."

The five Fit Home cleaning "workouts" offer tips for a greener clean and FitFacts, valuable health-related information to keep in mind when cleaning different areas of the home. Each Fit Home regime also includes recommended Fit Home Gear, including a range of tools and attachments from BEAM Central Vacuum Systems designed for superior cleaning and healthier living.

The Fit Home Test is a series of short, playful lifestyle-focused multiple choice questions. Everyone who completes the test will automatically be entered in the Fit Home contest for a chance to win a Beam Serenity QS Central Vacuum System installed in their home, as well as a Beam Ultra Q cleaning kit. The Fit Home contest begins today and runs through to June 30, 2011.

To find out how FIT your home is, visit www.FitHome.ca.

About Electrolux Central Vacuum Systems

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, BEAM, Eureka and Frigidaire. In 2010, Forbes Magazine named Electrolux one of the top five global companies in consumer durables and one of 130 Global High Performers. For more information go to www.electrolux.com/press.

Contact Information

  • Pilot PMR for Electrolux Home Care Products Canada
    Antonella Giancarlo
    416-462-0199 x 36
    antonella@pilotpmr.com