SOURCE: Spring Creek Capital Corporation

Spring Creek Capital Corporation

March 30, 2011 16:01 ET

Spring Creek Healthcare Systems, Inc. Announces Agreement With Melwood Partners to Provide Marketing Services

Melwood Partners Will Market Spring Creek's Expanding Portfolio of Products to Mass Retailers Utilizing Sports Team and Celebrity Tie-Ins

NEW YORK, NY--(Marketwire - March 30, 2011) - Spring Creek Healthcare Systems, Inc. (OTCBB: SCRK) today announced that it has engaged Melwood Partners to provide marketing and branding relationships and services to Spring Creek. The initial effort is expected to focus on the newly-announced Reversital® product line that Spring Creek is preparing for the market. Melwood will work to develop retailer relationships as well as product naming, product placement, celebrity endorsements and other marketing strategies designed to launch the product and develop the brand.

Kelly Hickel, CEO of Spring Creek, commented, "Spring Creek is delighted with Melwood Partners and we look forward to rapidly develop our new brand with their support and effort."

"We are excited to begin our marketing campaign with Spring Creek. With our extensive portfolio we know this will be a constructive relationship that will have a positive impact on their exposure and brand awareness," stated Steven Lieberman, President of Melwood Partners, Inc.

About Spring Creek Healthcare Systems, Inc.

Spring Creek Healthcare Systems, Inc. is a healthcare solutions company whose business plan is to distribute cutting edge solutions for the medical, pharmaceutical and healthcare markets to resellers and consumers worldwide. Spring Creek actively pursues emerging opportunities in the healthcare industry by selecting young start-up and micro-cap companies with innovative concepts and launching these products and services utilizing the marketing distribution network of Spring Creek's principal subsidiary, Stratis Healthcare Inc. Through Stratis, Spring Creek will distribute the products of its portfolio companies either directly to consumers, through distributors or through multi-channel resources. Our portfolio of products under developments include Reversital®, DeBride™, DelRx™ and an innovative omega-3 oil delivery system.

About Melwood Partners, Inc.

Melwood Partners strives to achieve results for its client companies through an integrative approach to marketing, sales, and consulting services. Melwood utilizes their experience with mass-market retail channels and close tie-in with Hollywood celebrities, celebrity athletes, stadium, and arena marketing to create brand awareness by achieving successful placement of a company's product(s) on TV shows, in movies, and in magazines. These types of promotions facilitate the establishment of associations and relationships with significant market appeal, thereby achieving broader awareness for the brands across a wider spectrum of venues than would otherwise be achieved with more traditional programs and at a lower cost factor as well.

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Investors are cautioned that these forward-looking statements involve uncertainties and risks that could cause actual performance and results of operations to differ materially from those anticipated. These risks and uncertainties include issues related to the ability to: obtain sufficient funding to continue operations, maintain adequate cash flow, profitably exploit new ventures, as well as other factors set forth in Spring Creek's most recently filed Form 10-K and Form 10-Q reports. The forward-looking statements contained herein represent the Company's judgment as of the date of this release and it cautions readers not to place undue reliance on such statements. Spring Creek assumes no obligation to update the statements contained in this release. For further information please visit www.springcreekhcs.com.

Contact Information

  • Company Contact:
    Spring Creek Healthcare Systems, Inc.
    Kelly T. Hickel
    Chairman and CEO
    646-896-3050
    Email Contact