SOURCE: Cummings Plastic Surgery

April 19, 2012 05:10 ET

Spring Is Breast Augmentation Season Says North Carolina Plastic Surgeon

KINSTON, NC--(Marketwire - Apr 19, 2012) - Summer is almost here and hosts of people are finding themselves in the gym or out in the sun in preparation for warmer weather, relaxation, and swimsuit season. While much of the effort is being placed into achieving a flatter stomach, bronzer skin, or a more toned figure, Dr. Richard Cummings, a plastic surgeon in North Carolina, says patients at his practice also typically show a greater interest in fuller, proportionate breasts during spring to help them fit into their swimsuits better. He says every year spring is the most popular time for breast augmentation in North Carolina and a swell of patients come to his office looking for a boost in their appearance for the upcoming warm weather.

Currently the most popular cosmetic surgical procedure for the past few years according to the latest statistics from the American Society of Plastic Surgeons (ASPS), breast augmentation procedures have increased by 4% since 2010, with now over 307,000 being performed annually. At his North Carolina plastic surgery practice, Dr. Cummings says he has seen similar results in the growing demand for breast implants as patients become increasingly aware of the advanced techniques and product technology designed to achieve a more natural outcome. He says patients are also finding that cultural acceptance of cosmetic enhancements has risen as of late and the stigma against physical alterations through aesthetic procedures has diminished with a more prominent emphasis on external appearance.

With summer looming, Dr. Cummings says he always sees a rise in the number of breast enhancement procedures with breast implants in North Carolina, starting in the second week of February and running through June. He says people receiving their tax returns as well as anticipation of the summer months contributes largely to the higher volume of augmentations at his practice. Typically performing between 500 and 600 procedures each year, Dr. Cummings says a large majority of those take place between February and June, an observation he chalks up to women wanting to feel confident and beautiful in their bathing suit.

Regardless of when or if patients decide a breast augmentation is right for them, Dr. Cummings says he stresses the importance of consulting with an experienced and personable plastic surgeon. By taking the time to research one's practice thoroughly, he says patients can achieve the most natural, safe, and effective results possible and bring higher self-esteem and a more proportionate figure to their summer. Dr. Cummings encourages all patients, whether they are considering breast surgery or another cosmetic procedure, to take their decision seriously and weigh all the options before undergoing treatment.

About Richard E. Cummings, MD

A graduate of the University of Miami School of Medicine, Dr. Richard Cummings completed his internship and general surgery residency at Jackson Memorial Hospital, Mount Sinai Medical Center, and the Miami V.A. Hospital. He completed his plastic surgery residency at Cook County Hospital, Children's Memorial Hospital, the Hines V.A. Hospital, and at Loyola University Medical Center in Chicago. Dr. Cummings has been certified by the American Board of Plastic Surgery and serves as the Chief of the Division of Plastic and Reconstructive Surgery at Lenoir Memorial Hospital. He has performed over 7000 breast augmentation procedures in his more than 30 years of experience as a plastic surgeon.

Located at 5080 Hwy 70 West in Kinston, NC, Dr. Cummings' practice can be reached at (252) 523-7082 or at (800)682-2662. He can also be contacted online via the websites,, or the Cummings Plastic Surgery Facebook page.

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