Whiskas(R) Treats

Whiskas(R) Treats

April 02, 2009 07:07 ET

Spring Is Here! Time to Get Your Cat in Healthy Shape

TORONTO, ONTARIO--(Marketwire - April 2, 2009) -

Editors Note: There are 2 photos and 1 video associated with this Press Release.

With Spring upon us, many Canadians are thinking about their health and fitness - but it's not just people that need to work on their health this season. Your cat's health should also be top of mind this spring as keeping your furry friend healthy is the key to a long and happy relationship. According to a recent study done in Canada(ii) over 40 per cent of Canadian households have a cat with owners citing companionship as the top reason for acquiring their pet. Health and preventative care are top concerns for cat owners; 56 per cent of Canadians who have cats are concerned about their cat's joints and 60 per cent are interested in finding treats for their cat that manage hair ball formation. Oral care is also a big concern for pet owners - and cats don't exactly enjoy having their teeth brushed!

To help get your cat in shape and to help ensure long and healthy companionship with your cat, Whiskas(R) has enlisted cat lifestyle expert Sandy Robins, MSNBC.com pet columnist and author of Fabulous Felines: Health and Beauty Secrets for the Pampered Cat to provide tips for cat owners.

Sandy Robins - Tips for Canadian cat owners

  • With so many reasons to treat your cats, look for treats that offer functional benefits so that your cat gets something they adore and something that's good for them too.
  • Book a regular time each day to play with your cat and be sure to introduce new toys. Always provide functional treats at the beginning and end of the play session to make the experience an enjoyable one for your cat while looking after their health.
  • Get down on their level, whether it be on the carpet or floor, to interact with them.
  • Talk to your cat while interacting with them so they get used to the sound of your voice.
  • Life indoors is safer for your cat but you need to compensate by enriching their indoor experience to ensure they are mentally and physically stimulated. Hide treats that are specifically designed for indoor cats around the house to keep them engaged and occupied, especially when home alone.
  • Cats are fickle when it comes to new belongings and they have to discover new things for themselves. Use treats to help encourage your cat to try their new cat condo or scratching post.
  • Make your cat 'work' for their treats using toys that they can chase around the house or sniff and paw out their treats.
  • When using treats, try to select ones that are beneficial to your cat's wellbeing and health needs. Treats can serve a functional purpose while helping you to bond with your cat.

Quotes - Sandy Robins

"Giving functional treats regularly to your cat is a great way to help strengthen the bond between a cat and an owner while keeping your furry friend healthy by helping to prevent common problems down the road."

"Healthy treating is an integral part of fostering a healthy and active lifestyle for your cat. Whether indoor or outdoor, using functional treats with health benefits such as Whiskas(R) Treats for indoor cats, treats oral care and treats joint care combined with playful activity will help keep them in good shape."

New Whiskas(R) Treats

The makers of Whiskas want to help ensure that cats across the country are maintaining a healthy lifestyle. They have launched a new line of treats designed to help support healthy felines. Whiskas(R) Treats are 100% complete and balanced for adult cats and with an average of 2 calories per treat, cat owners can feel good about treating. There are three categories of new Whiskas(R) Treats:

Indoor - these treats contain Yucca extract to help manage unpleasant litter box odour, L-carnitine to help maintain a healthy body condition and natural fibres to help minimize the formation of hairballs.

Oral Care - oral care treats are specifically designed to help "brush" your cat's teeth. With green tea extract to help freshen breath, Vitamin C and Folic acid to help maintain healthy gums and calcium to help build strong teeth for your furry companion.

Jointcare - Help keep your cat moving. With Omega-3 fatty acids, Glucosamine and Chondroitin to help support mobility and healthy joints.

Whiskas(R) Treats retail at $2.29 per package and are available at grocery, pet specialty and mass merchandise outlets nationwide.

About the Whiskas(R) brand

Mars Canada Inc., the makers of Whiskas(R) , are an innovative, industry leader at the forefront of cat nutrition. The makers of Whiskas(R) understand the needs of cats and cat owners and offer a full menu of wet and dry foods for cats, treats and cat milk that satisfy taste preferences and dietary needs. Whiskas(R) products are available at grocery, pet specialty and mass merchandise outlets nationwide. For more information, visit www.whiskas.ca.

About Sandy Robins

As one of the country's leading multi-media pet lifestyle experts Sandy Robins documents the wonderful relationship that we have with our pets highlighting trends and innovative ideas as they happen. Her award-winning work is very visible on many of the country's leading pet platforms such as MSNBC.com. She is also the lead lifestyle writer on MSN's dogcentric website DogCentral.MSN.com and a regular contributor and columnist in multiple national publications such as Dog Fancy, Modern Dog and Cat Fancy.

She is a member of the Cat Writers of America and the prestigious Dog Writers of America organizations. She is the recent recipient of the Humane Society of the United States' Pets for Life Award. For more information visit www.sandyrobinsonline.com.

(ii)Sklar Usage and Adage Study, 2008

To view the photos associated with this press release, please visit the following links: http://www.marketwire.com/library/20090401-Charlie1.jpg

http://www.marketwire.com/library/20090401-Sandy%26Charlie1.jpg

To view the video associated with this press release, please visit the following link: www.youtube.com/watch?v=9DvCNa6Wcbg

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