SOURCE: Springo


October 11, 2010 08:00 ET

Springo Announces Springo Kids to Empower Next Generation Internet Users

Visual Discovery Service for Kids Offers Safe Gateway to the Web's Best Sites

NEW YORK, NY--(Marketwire - October 11, 2010) -  Global visual discovery service, Springo today announced the launch of Springo Kids, a customizable homepage that organizes the most popular kid-friendly, approved websites displayed in a highly visual format. The service offers kids ages 4-12 a tailored and safe Web environment, which caters to kids' abilities and individual interests.

Traditional childhood education techniques based on visual learning, such as puzzles, finger painting, and picture books, have evolved to incorporate digital formats. These conventional teaching materials have since been supplemented with newer visual strategies. Today, kids are learning numbers and the alphabet online with animated websites and computer games. Springo Kids offers this generation a unique visual discovery experience on the Web to promote modern education and entertainment in a secure environment.

Springo Kids maps out popular websites with pictures, creating an easy-to-use experience even for children who can't yet read. Kids can either choose to click on one of Springo Kids' top website suggestions or type in an alternative site or topic to explore. The homepage links to a variety of popular websites, organized in rows by topic, including Learning, Games for Girls, Math, Sports, and Kid Worlds. These top website links display memorable logos, capitalizing on instantaneous recognition and encouraging kids to repeatedly visit their favorite sites.

"As children today are exploring the Internet at younger and younger ages, our goal is to effectively direct them to those sites that promote both learning and fun in a safe environment," said Aviv Refuah, CEO of Springo. "We want kids to immediately feel comfortable on Springo Kids as they instinctively respond to pictures, recognize the logos or images of those sites they love to visit, and intuitively know how to navigate to them."

Users are encouraged to customize Springo Kids to best support their online behavior. Upon first accessing the service, kids can select their age and gender to create a personal visual discovery experience.

At Springo, safety is a priority. Springo Kids blocks inappropriate sites by employing a complex back-end technology, as well as human editors. "Parents and teachers can confidently encourage their children to explore the Web as Springo Kids features popular kid-friendly sites and filters explicit content," added Refuah. "Springo Kids continues to monitor development of new sites to showcase those destinations that are most appealing to kids and exclude those that are not."

About Springo
Springo is a global visual discovery service that organizes the Web's top sites. Springo's suite of products provides its users one-click access to highly-frequented websites, as well as a visual guide to discover other popular destinations on the Web. Founded by Netex CEO Aviv Refuah, Springo is a global corporation that owns several patents and operates services in the United States, Israel, and Russia. For more information, visit and follow Springo on Twitter @Springocom.

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