SOURCE: Spring Partners

Spring Partners

March 27, 2013 10:00 ET

Springpad Unveils Digital Marketing Solution for Publishers and Brands: Springpad Embeddable Notebooks

Glamour, Del Monte and Breville Among First to Launch Embeddable Notebooks to Build Relationships With Consumers Based on Expressed Interest

BOSTON, MA--(Marketwire - Mar 27, 2013) - Springpad, the personal assistant app that helps consumers remember what's important and get things done, today announced the company is launching its digital marketing solution for brands and publishers. Springpad's Embeddable Notebooks are an extension of its award-winning digital Notebooks. As part of this announcement, more than 15 brands and publishers launched embedded Notebooks, including Glamour, TripAdvisor, Snooth, Del Monte, Breville and Wayfair.

Also launching today is Springpad 4.0, a major app redesign that includes Springpad Actions to give users instant in-app search results based on their expressed interests and context when they're ready to get something done. Springpad's major app redesign also makes saving and accessing what's important to the consumer faster and more effortless.

"Because we live in such a fast-paced, noisy world, brands and publishers see Springpad as a more effective way to engage with their customers and make their content more relevant, useful and accessible whenever and wherever their audience is making everyday life decisions," said Jeff Chow, co-founder and CEO of Springpad. "What excites brands and publishers about Springpad is that our opt-in engagement platform extends the customer relationship by offering them ongoing, direct access to consumers who have overtly expressed interest in their products and services."

Springpad Embeddable Notebooks Increase Engagement: Consumers use Springpad throughout the day as their personal assistant to help them remember what's important and to get things done across the web, mobile devices and tablets. Springpad Embeddable Notebooks give publishers and brands a unique opportunity to stay engaged with consumers with relevant information anytime and anywhere they are making critical decisions.

"Since our Notebooks are dynamic and easy for brands and publishers to update with timely information and offers, they foster ongoing and lasting engagement in a useful and welcoming way long after the consumer has left their websites," Chow said.

How Embeddable Notebooks work: Brands and publishers can quickly create and update curated Notebooks with their existing content, useful information and relevant offers. The Notebooks can be easily embedded alongside a brand or publisher's site content or on Facebook pages, similar to inserting a YouTube video.

With one click, consumers can follow the Notebook on their web and mobile devices and can receive alerts anytime the Notebook is updated by the brand or publisher. Consumers can also share Notebooks with friends and colleagues by sharing or re-embedding it on their own website or blog, which extends the reach of the Notebook to an even wider audience and offers publishers attractive new sponsorship and advertising opportunities.

"We've been thrilled with the early results of our Springpad for Brands pilot," said Rob Sheard, Brand Director of Breville USA. "We've found no other solution like Springpad that can offer us a strong, direct line of communications to our customers and prospects. Thanks to Springpad, we've connected with this passionate group of users to provide recipes, how-to videos and information related to living a healthful life."

Simple to launch and visually stunning, Springpad Embeddable Notebooks are available to all brands and publishers starting today. Complete details available at

New Springpad Actions Search Helps Get Things Done
Today's 4.0 launch also includes a streamlined redesign with major improvements to make it easier to save and access what's important when and where it's needed, including new Springpad Actions. Unlike broad web searches, Actions' results are based on personal interests, context and intent. Also, because everything saved in Springpad is dynamic, all results are continually updated to help users when they're ready to act.

"Our intent-based search is like no other, because it quickly surfaces only what you've personally saved along with results from people and brands you're following when you're ready to watch, cook, read, go somewhere, shop or listen to anything," Chow said. "We believe that personal organization has to go beyond the digital filing cabinet to assist you when and where you need it; with Actions, you can have the information you need at your fingertips. Because our underlying technology captures the meaning of what you save, we go beyond the plain text, link or photo to dynamically update what you've saved with relevant information."

About Springpad
Founded in 2008, Springpad is a personal assistant app that helps manage the overload of important information, projects, ideas, and recommendations that we encounter daily. More than 4 million consumers rely on Springpad to remember what's important and get things done. Springpad helps you manage everyday life better because it knows your interests and enhances what you save with useful information and relevant suggestions so you can get what you need, when and where you need it.

Created by Boston-based Spring Partners, Springpad is available for free for iOS, Android and on the Web. TIME Magazine named Springpad one of the 50 Best iPhone apps of 2012. For more information, visit

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