SOURCE: Pegasystems


March 17, 2015 09:00 ET

Sprint Innovates the Customer Experience With Pega Marketing

CAMBRIDGE, MA--(Marketwired - Mar 17, 2015) - Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world's leading enterprises with strategic business applications, today announced Sprint (NYSE: S) will implement Pega Marketing to innovate and improve the customer experience for Sprint customers online, on the phone or in retail stores.

"Sprint is constantly searching for new ways to improve our customer experience," said Jim Curran, vice president of marketing for Sprint. "We have a customer-first culture in our company which means we're focused on providing a great experience every time a customer interacts with Sprint. Our goal is to continually innovate the customer experience by delivering new and better value -- such as our industry-first device leasing programs and value-driven rate plans. Our relationship with Pega will help continue driving our innovative approach to the wireless industry." 

"We're extremely excited to be working with Sprint," said Tom Erskine, vice president of communications and media industry at Pega. "Pega Marketing's industry leading capabilities will help Sprint set the bar when it comes to improving the customer experience." 

Supporting Resources:
Pega Marketing
Communications and Media

About Pega Marketing for Communications
Pega Marketing for Communications provides industry-specific functionality that enables Communications and Media companies to deliver personalized, customer-centric interactions across all phases of the customer journey. Organizations can use the application's out-of-the-box capabilities to easily design, change, measure, control and deploy omni-channel customer marketing strategies for new customer acquisition, upsell/cross-sell, proactive and reactive retention. Pega Marketing is built on the Pega 7 Platform and can be deployed in the cloud or on-premises.

About Pegasystems
Pegasystems (NASDAQ: PEGA) develops strategic applications for sales, marketing, service and operations. Pega's applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega's Global 500 customers include the world's largest and most sophisticated enterprises. Pega's applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients' strategic business needs. Pega's clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use and global scale. For more information, please visit us at

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