SOURCE: Interactive Motorsports and Entertainment Corp.

April 12, 2007 09:00 ET

Sprint Nextel Selects Reactor Simulators for NEXTEL Experiential Mobile Marketing Program

INDIANAPOLIS, IN -- (MARKET WIRE) -- April 12, 2007 --Interactive Motorsports' (OTCBB: IMTS) new Reactor race car simulators have been chosen as the featured attraction for Sprint Nextel's NEXTEL Racing Experience mobile marketing program.

Sprint Nextel's new experiential mobile marketing program kicked off on April 1, 2007 with the first of three mobile marketing units that will each feature four of the IMTS Reactor race car simulators. The three units are based around the country and will be used by Sprint Nextel dealers and customers for experiential marketing purposes.

The Reactor is also the featured attraction within the NEXTEL Experience, a fan interactive experience that travels to the NASCAR NEXTEL Cup Series™ events. Interactive Motorsports offers a realistic race simulation by integrating proprietary race simulator technology with licenses of NASCAR's popular teams and tracks.

For more information on IMTS, visit www.SMSonline.com

Forward-looking statements

Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, and the business prospects of Interactive Motorsports and Entertainment Corporation, are subject to a number of risks and uncertainties that may cause the Company's actual results in future periods to differ materially from the forward-looking statements. These risks and uncertainties include, among other things, the outlook of the economy and the effect on future revenues, access to and cost of capital, uncertainty of new product development, competition, and dependence on updated technology and licenses and leases.

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