CALGARY, ALBERTA--(Marketwired - June 24, 2016) - Spriza Media Inc. (the "Corporation" or "Spriza") (TSX VENTURE:SPZ) is pleased to announce it has signed a partnership agreement with Cowboys Calgary ("Cowboys"), part of Penny Lane Entertainment Group. Cowboys is a mogul in media and events in Calgary and nationwide, with business in events, casinos, concerts, nightclubs, restaurants, and lifestyle brands.
The partnership allows Cowboys to utilize Spriza's proprietary software as a licensee, to create and publish contest campaigns for all of it events and properties. Spriza's cloud-based digital marketing automation software allows the user to handle everything from creative, distribution, management, fulfilment, audit and reporting. Cowboys will be using Spriza's software to plan, create, and execute digital marketing initiatives that build brand awareness and generate qualified targeted leads. Specifically, Cowboys will benefit from successful conversion and engagement of contests, coupons, display advertisements, direct buy offer, charities and any other offers or incentives. Spriza's proprietary software includes full access to a reporting dashboard, providing Cowboys with deep, real-time analytics and reporting on the success of its campaigns, through robust tools that measure marketing and advertising budgets for real time return on investment analysis and demographic data. Use of Spriza's software enables Cowboys to tap into the power of shared interests and personal relationships within the company's target markets, producing traceable and quantifiable results in the categories of: lead generation, conversions, app downloads, affiliate revenue, brand exposure, and engagement.
The first project of the Spriza/Cowboys partnership is the 'Cowboys Stampede Experience for 4' Contest, that launched June 23, 2016. This contest awards the lucky Grand Prize Winner with a Cowboy's Festival Pass. The Festival Pass grants the Winner and three friends access to all concerts at the Cowboys Tent and Dance Hall during the 2016 Calgary Stampede, a $2000 value.
"We are thrilled to launch this contest leading up to the 2016 Calgary Stampede. The Festival Passes are an amazing experience, and provide a world class experience. We can't wait to give them to the lucky winner! Our team is also excited to support our current marketing initiatives with Spriza's user-friendly software to create engaging and exciting contests over the next year."
- Dave Urner, President of Penny Lane Entertainment Group (Cowboys)
The agreement with Cowboys will generate income for Spriza from each contest campaign that is run, as well as an on-going revenue stream from the platform license, which is for an initial 12-month term with an option for a renewal for additional terms. The marketing plans for the coming year for Cowboys is being finalized, but Cowboys plans to launch numerous contests in 2016 and 2017 with exciting prizes available to Canada and the USA. Upcoming Cowboys' events and concerts feature artists such as: Huey Lewis & the News, Blue Rodeo, Blink 182, Thomas Rhett, Ice Cube, Flo Rida and many more.
Click here to enter the 'Cowboys Stampede Experience for 4' Contest.
Spriza's patent pending technology allows brands and agencies to generate unforgettable moments connecting consumers to the brands they love. Our campaigns effectively drive focused and quantifiable returns for our clients by combining incentive-based marketing with audience targeted promotions; turning any marketing effort into a successful, widespread campaign with a measurable impact both to the Brands and Spriza.
Certain information set forth in this news release contains forward-looking statements or information ("forward-looking statements"), including details about the business of the Corporation and the use of proceeds from the Offering. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Corporation's control, including the impact of general economic conditions, industry conditions, volatility of commodity prices, currency fluctuations, environmental risks, operational risks, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although the Corporation believes that the expectations in its forward-looking statements are reasonable, its forward-looking statements have been based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. Accordingly, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. Risks, uncertainties, material assumptions and other factors that could affect actual results are discussed in our public disclosure documents available at www.sedar.com. Furthermore, the forward-looking statements contained in this document are made as of the date of this document and, except as required by applicable law, the Corporation does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement.
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