Spriza Media Inc.

Spriza Media Inc.

June 30, 2016 09:00 ET

Spriza Media Inc. and UMG Events Launch Partnership With Contest

CALGARY, ALBERTA--(Marketwired - June 30, 2016) - Spriza Media Inc. (the "Corporation" or "Spriza") (TSX VENTURE:SPZ) is pleased to announce it has signed a partnership agreement with UMG Events ("UMG"), a major player in the e-sports industry. UMG is one of the largest e-sports tournament companies in the US. UMG offers both land based tournaments as well as online contests. To date UMG has completed more than 8,000,000 matches through both their website, www.umggaming.com website and land based tournaments.

The partnership allows UMG to utilize Spriza's proprietary software as a licensee, to create and publish digital ad content that includes contests, deals, promotions, and direct ads to all online and mobile platforms. Spriza's ability to tie these online interactions to traditional ad spend and live events is unparalleled. Spriza is the single system that maps, analyzes, optimizes and reports on over 150 data points, providing valuable lead generation and market intelligence to remain a leader in the industry.

Spriza's cloud-based digital marketing automation software allows the user to handle everything from creative, distribution, management, fulfilment, audit and reporting. UMG will be using Spriza's software to plan, create, and execute digital marketing initiatives that build brand awareness and drive tournament registrations.

UMG is thrilled to be able to access Spriza's proprietary software which will allow UMG full access to a reporting dashboard, real-time analytics and reporting on the success of its campaigns, through robust tools that measure marketing and advertising budgets for real time return on investment analysis and demographic data.

UMG currently has in excess of 1,000,000 unique monthly users through its online tournament offerings, and the use of Spriza's software enables UMG to tap into the power of shared interests and personal relationships within this vast user base, producing traceable and quantifiable results in the categories of: lead generation, conversions, app downloads, affiliate revenue, brand exposure, and engagement.

The first project of the Spriza/UMG partnership is the 'Win a VIP Trip to a UMG Tournament' Contest, which is set to launch. This contest awards the lucky Winner with a trip for 3 to an upcoming UMG tournament, location yet to be revealed. The Winner and 2 friends receive VIP Tournament Access, roundtrip airfare, hotel accommodations, tournament "swag" and a UMG Gaming Rig.

The agreement with UMG will generate income for Spriza from each contest campaign that is run, as well as an on-going revenue stream from the platform license, in addition Spriza will receive revenue when certain targets are met related to new Prime Members that are created at umggaming.com.

About Spriza

Spriza's patent pending technology allows brands and agencies to generate unforgettable moments connecting consumers to the brands they love. Our campaigns effectively drive focused and quantifiable returns for our clients by combining incentive-based marketing with audience targeted promotions; turning any marketing effort into a successful, widespread campaign with a measurable impact both to the Brands and Spriza.

Spriza Media Inc., spriza.com

Reader Advisory

Certain information set forth in this news release contains forward-looking statements or information ("forward-looking statements"), including details about the business of the Corporation. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Corporation's control, including the impact of general economic conditions, industry conditions,, currency fluctuations, operational risks, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although the Corporation believes that the expectations in its forward-looking statements are reasonable, its forward-looking statements have been based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. Accordingly, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. Risks, uncertainties, material assumptions and other factors that could affect actual results are discussed in our public disclosure documents available at www.sedar.com. Furthermore, the forward-looking statements contained in this document are made as of the date of this document and, except as required by applicable law, the Corporation does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Contact Information

  • Spriza Media Inc.
    Rob Danard
    Chief Executive Officer
    (403) 614-4441

    Spriza Media Inc.
    Jay Cowles
    Chief Operating Officer
    (403) 470-1818

    Spriza Media Inc.
    Dave Antony
    (403) 531-1710