SOURCE: Spruce Media

Spruce Media

September 17, 2013 12:00 ET

Spruce Media Announces Post-Install, Mobile App ROI Optimization Technology

Optimizing Beyond the Install

SAN FRANCISCO, CA--(Marketwired - September 17, 2013) - Spruce Media, Inc., a provider of enterprise-class marketing solutions for Facebook, and a Facebook strategic Preferred Marketing Developer (sPMD), today announced a true, real-time return-on-ad-spend optimization solution for mobile app install ads on Facebook.

Spruce Media's solution will allow their managed services and licensed services clients to run mobile app install ads on Facebook and, in real-time, automatically optimize bids and allocation of budgets based on how each creative and target audience is performing against actual revenue measurement, rather than just a cost per install.

Over 40% of Spruce Media's business through Facebook is on mobile. Spruce Media intends its Mobile App ROI solution to push even further in that direction, reaching closer to 50% by the end of the year. This growth follows very closely with the success that Facebook has had with mobile and the direction of the ever-evolving advertising landscape.

"By partnering with the best of breed analytics companies like Apsalar, AD-X (Part of Criteo), Adeven and Kochava, we are able to architect an integration that requires absolutely no dev work from the application developers. A developer could literally send us an email today and be live tomorrow, optimizing to purchase events, not installs, without talking to their engineers. That's the type of technology that we love to bring to the market," said Andrew R. McDermott, Vice President of Product, Spruce Media.

Today, most mobile marketers are using at least two disparate systems, exporting data to Excel, running lookups and pivots, and then returning to one system to make manual optimization changes. This measurement solution bridges the gap for marketers who are struggling to scale their ad spend and drive profitable mobile app installs, also making it a more sustainable and scalable media channel for many mobile application developers.

Spruce Media's analytics partners service iOS and Android application developers globally, offering analytics solutions that are must-haves for companies like GREE, Hipmunk, Supercell and Warner Brothers, among others. These companies will now have a turnkey solution via Spruce Media to start optimizing their Facebook mobile advertising revenue, in real-time and not just on a cost per install basis. Spruce aims to offer this turnkey product to clients of all leading mobile analytics platforms. Clients of AD-X, Adeven, Apsalar and Kochava will have immediate access and developers working with other analytics providers may submit a request via

"We are very excited to add support for Spruce Media to the Kochava Attribution Analytics platform. Our collective customers can leverage the new integration to work with the real-time, actionable Spruce Media Buying Platform, allowing clients to buy more intelligently and increase their return on ad spend from Facebook, just like they can with us on all other mobile advertising channels," said Charles F. Manning, CEO, Kochava.

About Spruce Media:

Spruce Media is a leading provider of enterprise-class social marketing technology for the most successful advertisers, agencies, and trading desks on Facebook and is one of 14 Facebook strategic Preferred Marketing Developers. With over 400 billion impressions managed through its software, Spruce is the technology and service of choice for many of the largest advertisers on Facebook. For more information visit:

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