SOURCE: Spruce Media

Spruce Media

April 15, 2013 08:00 ET

Spruce Media, a Facebook Strategic PMD, Fully Integrates Nielsen Online Campaign Ratings Capabilities

By Working With Nielsen and Industry Leading Brands in Conjunction With Facebook, Spruce Media Now Delivers Nielsen Online Campaign Ratings Reports at Scale

SAN FRANCISCO, CA--(Marketwired - April 15, 2013) - Spruce Media, the leading provider of enterprise-class marketing solutions for Facebook Ads, today announced it is formally collaborating with Facebook and Nielsen to help mainstream brand advertisers improve measurement of campaign effectiveness using Nielsen Online Campaign Ratings while also reaching intended audiences with unprecedented accuracy. 

Nielsen Online Campaign Ratings provides audience data comparable to Nielsen's television Gross Rating Points (GRPs), which is a significant advancement for the digital media industry. This measurement will allow traditional and digital media teams to "speak the same language" and quantify the total purchased media across a normalized metric.

Nielsen Online Campaign Ratings has only been available on Facebook when buying media directly with Facebook. Now through this integration, Spruce Media can bring the benefits of Facebook and Nielsen Online Campaign Ratings to mainstream brand advertisers on its platform, including unlimited creative and targeting variations and unlimited-real-time, automated optimization.

Nielsen Online Campaign Ratings allows advertisers to see true unduplicated reach and frequency measures across campaigns, something that has not been available to any advertiser on Facebook to date.

Nielsen's solution also verifies whether a campaign's actual audience matches the intended audience and measures people instead of just cookies via an innovative tagging process. 

"Spruce's adoption of Nielsen Online Campaign Ratings will provide advertisers and their media agencies a valuable set of metrics which will demonstrate the unique value of reach and frequency of paid media on Facebook," said Sujit Dasmunshi, Senior Vice President, Client Service, Nielsen.

"Even the most sophisticated advertisers are viewing only a thin slice of what audience data is available," said Rob Jewell, Founder and CEO, Spruce Media. "By collaborating with Nielsen and Facebook and offering Nielsen Online Campaign Ratings data on our platform we are able to give brand advertisers a more complete picture of their target Facebook audience and deliver much more robust advertising value."

About Spruce Media
Spruce Media is a leading provider of enterprise-class Facebook marketing technology for the most successful advertisers, agencies and trading desks on Facebook. Recently named one of 12 Facebook Strategic Preferred Marketing Developers, the highest distinction of excellence offered, Spruce Media has pushed over 380 billion paid impressions through its software and is the technology of choice for some of the largest advertisers on Facebook.

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