SOURCE: Sprylogics International Corp.
TORONTO--(Marketwire - Feb 19, 2013) - Sprylogics International Corp. ("Sprylogics/2YA") (TSX VENTURE: SPY) today announced the launch of its advanced search and content aggregation platform, which enables operators to add search and content aggregation features to any of its messaging services, from SMS to Rich Communication Services (RCS). Operators can integrate the platform into their messaging application which allows users to discover, share and discuss information and activities with friends, get directions, and more. Now, operators can maintain or increase the messaging revenue that has been recently decreasing.
Sprylogics' platform allows information to be searched directly inside the messaging app, instead of users leaving the app to look information up on Wikipedia, a search platform, YouTube and more. For example, a user could search for local movie showing times, share it to a friend and find directions to the theatre -- all without leaving the operator's messaging app. Or if a user wanted to see a live concert, they could search for tickets, share them with friends and purchase them immediately from the same app, enabling operators to benefit from mobile transactions.
In the past several years consumers worldwide have been rapidly shifting toward OTT messaging apps, according to a 2012 report on the operator's dilemma by Chetan Sharma. According to the report:
1. In 2011, the total messaging revenues exceeded $200 billion;
2. Operators in Europe and the United States are now experiencing declining messaging revenues; and
3. Even where messaging revenues have not yet declined, margins are falling due to price-sensitive consumers finding strategies to reduce costs.
"Up until the birth of the Smartphone, operators dominated the messaging market, but now users have more choices," said Marvin Igelman, CEO of Sprylogics. "We are excited to offer a solution that will not only allow operators to remain competitive and add a revenue-generating feature. More importantly, it also allows them to deliver a more engaging search and messaging experience to their customers."
Sprylogics/2YA will be demonstrating the platform for the first time in Barcelona at Mobile World Congress in Hall 7, Stand 7F50.
About Sprylogics International Corp./2YA
Sprylogics International/2YA ("Sprylogics" or "the Company") develops advanced search and analysis technology. The patent pending technology platform uses Semantic and Machine Learning techniques to process, analyze and interpret unstructured data including real time conversation, in order to extract key sentiments, facts, user interests and intent. The technology platform is currently being used to develop innovative solutions related to search and discovery of products and places on mobile devices. Find out more at www.sprylogics.com or www.2ya.it.
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