SOURCE: Spur Ranch, Inc.

Spur Ranch, Inc.

November 17, 2010 09:00 ET

Spur Ranch Polo-Themed Lifestyle Communities Aim to Replace Golf Course Housing Developments

AUSTIN, TX--(Marketwire - November 17, 2010) - Spur Ranch, Inc. (OTCBB: SPRA) is pleased to announce the formation of Spur Ranch Holdings, Inc., a wholly owned subsidiary of Spur Ranch, Inc. Spur Ranch Holdings, Inc. is an equestrian-themed real estate development company that plans to offer the very finest amenities associated with high-end, exclusive, country club living (gated communities, custom homes and clubhouses) with one distinct difference -- there's no golf! "Not that we don't like golf -- we do! -- but we believe the earth has plenty enough golf courses to last for quite some time," said Andrew Stack, Spur Ranch CEO. "Families across the country are looking for a 'destination resort' lifestyle that is not only in their backyard, but actually is their backyard!" Stack also said. A Spur Ranch community is designed to replace the hustle and bustle of today's fast-paced society with a more relaxed, ranch way of life. It's home, home on the range, yet with all the amenities that families have come to expect in today's society.

As part of the recurring "green theme" in its corporate history, Spur Ranch communities will be linked by landscaped riding trails as opposed to concrete golf cart paths. Instead of living in a luxury home overlooking a golf fairway or green, the backdrops of our home sites are natural hunter-jumper eventing courses and polo fields. In addition, Spur Ranch communities will feature world class equestrian centers. "Our incredible barns will feature member cantinas, country club-like tack rooms with lounge areas, and large horse stalls with individual runs. On-site experts will care for Spur Ranch horses that are available for trail riding, as well as member's horses that may board at the facilities on a permanent or temporary basis," Stack remarked. Riding instruction will also be provided in multiple disciplines.

Spur Ranch will also offer development consultation for a fee, partnering with the developer, or co-investing into the development, to design, construct, and manage the entire equestrian operation. This turn-key solution is ideal for the "golf-course developer" looking to differentiate its project from the masses, while also saving considerable capital construction costs, especially in this tumultuous real estate market. "We can develop our polo and equestrian-themed communities at a third to one half the cost of a similar golf course planned community," said Stack. Developers interested in consulting, or potentially partnering with Spur Ranch, are encouraged to contact the company directly.

ABOUT SPUR RANCH:

Spur Ranch™ is a dynamic organization whose mission is to introduce the sport of polo to an entirely new audience. Traditionally a sport catering to high society, the 400 year old "Sport of Kings" will now be presented to a whole new demographic via intelligent development and strategic marketing. The Company plan focuses on developing equestrian and polo themed communities and venues, solidifying its balance sheet through the acquisition of real assets. Headquartered in Austin, Texas with a domestic and international focus on spreading the adoption and spectatorship of polo and other equestrian sports, Spur Ranch will also produce entertainment media that will bring the equestrian lifestyle into the living rooms of the world.

In accordance with the safe harbor provisions of the Private Securities Reform Act of 1995: except for historical information contained herein, certain matters set forth in this press release are forward looking statements that are subject to substantial risks and uncertainties, including government regulation, taxation, competition, market risks, customer attendance, spending, general economic conditions and other risks detailed in the Company's Securities and Exchange Commission filings and reports.

Investors are always cautioned to be careful in drawing conclusions from a single press release, the Company's performance in a single quarter or the individual opinions of any member of the Company's management in making their individual investment decisions.

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