SOURCE: Spymac

July 18, 2007 10:43 ET Targets Independent Talent With Top 100 Awards

Monthly Contest Enables Independent Content Creators to Monetize Their Talent Online

NEW YORK, NY and MUNICH, GERMANY--(Marketwire - July 18, 2007) - Hot on the heels of Sony's launch of Crackle, today unveiled a scheme designed to encourage emerging independent talent to monetize their content online.

"Whereas Crackle uses the website to screen talent for more traditional 'offline' media and entertainment channels, and YouTube is somewhat elitist in its reward of a select few semi-professional producers, Spymac provides emerging talent with a way of distributing and monetizing original content in a more grassroots and independent way," said Holger Ehlis, Spymac CEO.'s Top 100 Awards is an online contest that rewards the site's most popular content providers on a monthly basis with a 50 percent share of all generated advertising revenue. The popularity of individual content providers is measured through a real-time chart that tracks views of all content uploads, whether video, picture or audio files.

At the end of each month, rewards all those ranked in the Top 100 Awards ranking with the higher-ranked users earning the greater proportion of the shared revenue.

Primarily designed for more creative and discerning users, encourages the active promotion of uploaded content, both on and within other social networking sites, such as MySpace, Facebook, Friendster, Hi5, etc.

The real-time nature of the chart means that users are able to track the progress and popularity of uploads in real-time, with the chart reset at the beginning of each month to ensure that every user has an equal opportunity to share in the winnings.

Since January 2007, Spymac has distributed over $400,000 to members, with $50,000 on average distributed every month. As the site builds its user base and advertising revenue grows, the amount of money Spymac shares with its content providers will also increase.

Former Paraguayan model "Gianny" began uploading photographs to in early 2007. During her first month as a Spymac uploader, she earned $400 by uploading photographs taken from her mobile phone, but then purchased a digital camera and quickly moved to earning over $2,500 a month from Spymac.

Independent US film maker Roshie Jones earned $10,000 on between January and March 2007, and has now become an ambassador for the site, providing Spymac users with a weekly analysis of the latest uploads and advice on self-promotion techniques.

"In the highly competitive world of entertainment, I am always looking for ways to build new audience and generate income from my work," said Roshie Jones, AKA SOCOM12. "To broaden my fan base, I began uploading my content on Spymac earlier this year and the results were phenomenal. Spymac has been specifically designed to directly reward independent talent by providing them with both a distribution platform and a revenue model."

Spymac's revenue-sharing model continues to attract creative users -- including professional filmmakers, comedians, singers, artists, and students -- who share videos, photos and songs, while using the site to network and video chat with other users from around the world.

About Spymac is available in multiple languages, including English, French, Spanish, German and Chinese. Launched in January 2007, the revenue-sharing community has over 1 million users who compete for monthly cash jackpots by sharing pictures, video and audio clips, video-chat and networking opportunities.

For more information and contact details, visit or call Nate Hubbell at +1-617-475-1573 (USA) or Nina Bock at +49-89-360363-41 (Germany) for press inquiries.

Contact Information

  • Contact:
    Nate Hubbell
    +1-617-475-1573 (USA)

    Nina Bock
    +49-89-360363-41 (Germany)