SOURCE: SPYR, Inc.

SPYR, Inc.

August 19, 2015 09:00 ET

SPYR Positioned to Capture Share of Increased Spending on Mobile Advertising

NEW YORK, NY--(Marketwired - August 19, 2015) - SPYR, Inc. (OTCQB: SPYR) spent the first half of 2015 expanding into two industries that are experiencing dramatic growth: digital publishing and advertising and the mobile game and app development industry. SPYR’s move into these two arenas is well timed given the significant increase in dollars spent in mobile advertising over the last two years.

Earlier this year, SPYR acquired Franklin Networks and its 8 online brands (Flawless.com; Entrée.com; Grubbr.com; GuiltyTravel.com; Gladiators.com; Crumb.com; ParentingPad.com; and Nutristic.com). Franklin Networks later developed an additional brand in CelebrityHQ.com. Each of Franklin’s sites is accessible on and fully optimized for mobile devices. These nine sites deliver content to their individual audiences, and at the same time, generate revenue from advertising. Additionally, as part of SPYR’s mobile game and app development business, the company has developed and released two mobile games, Plucky and Plucky Rush, which also generate ad revenue through featured advertising.

SPYR is ideally positioned to use the aforementioned properties to capture its share of an ever-increasing mobile advertising market. Globally, mobile devices such as smartphones and tablets are gaining popularity in large numbers. In the U.S. the trend has forced advertisers to focus a lot more on where they spend their advertising dollars to stay ahead of the competition.

In its study on U.S. mobile ad spending, eMarketer, an independent market research company that provides insights and trends related to digital marketing, media and commerce, found that ad buyers only spent $10.67 billion on mobile ads in 2013. In 2015, the firm’s research shows that mobile ad spending in the U.S. will increase more than 170% in just two years, reaching $28.72 billion and accounting for 49.0% of all digital ad spending this year. According to the firm, by 2019 mobile ad spending will rise to $65.87 billion, and will account for 72.2% of the total being spent on all digital ads.

If we look deeper into this growing trend, it’s easy to see why advertisers are going mobile. By the end of 2015, eMarketer expects that there will be almost 1.91 billion smartphone users around the world. According to the firm’s research, that number will rise to nearly 2.16 billion in 2016, and 2.56 billion by 2018. The U.S. alone will surpass 200 million smartphone users by 2017 according to eMarketer, which represents nearly 65% of the country’s entire population.

So, while SPYR spent the first half of the year laying the groundwork to compete in the mobile advertising market, we expect the company to further build its infrastructure and incorporate more advertising options to earn its share of what is turning into a very large spending pie.

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Stock Market Media Group is an exclusive publisher for news, updates, alerts and information on SPYR, Inc. [“SPYR”]. Our publications about SPYR are based solely upon SPYR’s authorized press releases, and SPYR’s legal disclosures made in SPYR’s filings with the U.S. Securities and Exchange Commission. Before we publish any SPYR related content, our articles undergo compliance reviews and factual verifications, including written confirmation of the facts we publish from SPYR, and separately from SPYR’s Legal Counsel for Securities and Regulatory compliance, Mailander Law Office, Inc.

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Section 17(b) of the 1933 Securities and Exchange Act requires publishers who distribute information about publicly traded securities for compensation, to disclose who paid them, the amount, and the type of payment. In order to be in full compliance with the Securities Act of 1933, Section 17(b), we are disclosing that we entered into a contract with SPYR for one year on February 1, 2015. We agreed to publish articles, news, updates, alerts and information about SPYR, subject to SPYR’s written confirmation of factual content, and the separate confirmation of factual content by SPYR’s Legal Counsel for Securities and Regulatory Compliance. In exchange for our services, SPYR agreed to compensate us with a monthly fee of $5,000.00. Additionally, SPYR agreed to issue to us 250,000 shares of SPYR’s Restricted Common Stock. Our rights to sell any of this Restricted Common Stock are subject to prior compliance with all U.S. Securities Laws, including but not limited to Rule 144. Further, our sale of any of the Restricted Common Stock is subject to a volume restriction providing that we may only sell 5,000 shares daily for every 250,000 shares of daily trading volume.

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