SOURCE: SQAD

SQAD

April 11, 2011 09:00 ET

SQAD Wins Patent For NetCosts™ National TV Ad-Pricing Tool

Ruling Affirms Uniqueness of SQAD's Real-Cost Aggregation & Reporting Process

TARRYTOWN, NY--(Marketwire - Apr 11, 2011) - SQAD, Inc., the de facto standard in broadcast spot and network as well as internet display media cost-reporting and forecasting, announced today that its landmark NetCosts™ national network, syndicated, and cable television ad price reporting service has been awarded U.S. Patent #7,873,541 for technology allowing clients to "gauge the advertising market more accurately and make better informed" buying decisions.

"We are extremely pleased that the Patent Office has validated our assertion that NetCosts is, as the patent states, a unique 'method and system for providing advertisers with a more accurate evaluation of advertisement prices,'" SQAD CEO Neil Klar said.

"We, our clients, and much of the industry know that there is no other set of metrics or analytic system that comes close to matching the accuracy, flexibility, and utility of NetCosts, but it's still rewarding to have the government officially acknowledge that fact."

Launched in 2004, NetCosts continues to be the only independent database providing transaction-based national network, syndication, and cable television cost data.

NetCosts provides an unparalleled level of transparency to the marketplace enabling agencies and advertisers to evaluate their pending buys and purchased schedules against actual rates the market has paid on a unit-by-unit basis.

NetCosts data, which represents more than 40 percent of all national TV ad spending, is compiled from confidential, transactions submitted to SQAD without advertiser or product identifiers by subscribing agencies and advertisers.

About SQAD
Formed almost 30 years ago, SQAD is the industry's foremost media-cost forecasting source for national TV (NetCosts - network TV, cable and syndication), spot TV, Hispanic spot TV, spot radio, and the Internet.

Working with actual buys extracted from confidential transactions electronically submitted by agencies and media-buying services, SQAD uses proprietary models and algorithms to report current market movements and future price estimates based on information from 16 rolling quarters. Serving over 1,500 clients, SQAD is privately held and headquartered in Tarrytown, NY.

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