SOURCE: Sqor, Inc.

Sqor, Inc.

March 16, 2016 08:09 ET

Sqor Sports Expands Into Europe With FC Bayern Munich Partnership

Only Social Platform To Create Intimate, Engaging Moments for Fans in the Sports Ecosystem

SAN FRANCISCO, CA--(Marketwired - March 16, 2016) - Sqor, Inc., the only global social media platform dedicated to the sports enthusiast, today announced a new partnership with FC Bayern Munich as part of a significant expansion into the European sports scene. Sqor Sports is the single solution that connects teams, athletes and the brands that represent them directly to fans through targeted interactions, exclusive content and one-of-a-kind merchandise. Sqor Sports' unique user experience offers fans the opportunity to participate in, and engage with, the hottest sports moments happening in real time all over the world. The FC Bayern partnership is the beginning of a commitment to European fans to bring them the exclusive fan content and opportunities they crave.

"The U.S.-established Sqor Sports platform is now coming to Europe, and FC Bayern will use it right from the start," said Andreas Jung, CMO at FC Bayern Munich. "We have built our club's reputation on providing world-class football, and we're excited to work with Sqor Sports to bring FC Bayern even closer to our loyal fans all over the world."

Sqor Sports launched its global platform in April 2014, and to date has raised $25 million in financing. Since its inception, the platform has grown to engage over one billion fans with athletes from all over the world, representing a wide variety of sports. Sqor Sports users take advantage of options like AthleteChat to connect directly with the athletes who inspire them, and GameChat, the only social experience that allows fans to interact with friends to share scores, relive plays and engage on game day in real time.

"If you listen to the fans, the number one thing they want is greater access and more engagement with the athletes and teams they love, and that is the driving vision behind Sqor Sports," said Brian Wilhite, CEO of Sqor Sports. "We are excited to expand these opportunities into Europe, beginning with FC Bayern Munich, to help fans engage and connect in a more direct and personal way. Our exclusive relationships and social platform allows us unique insight into analytics and data, and we share that information with our partners to foster better relationships and more direct communication with their fans."

Social media use skyrockets for sports fans before, during and after game day and other important sporting events, and Sqor Sports capitalizes on this engagement by bringing like-minded fans to a central platform. Sqor Sports allows fans to be a part of the excitement through direct interaction with their favorite athletes, teams and clubs. Athletes and teams who engage with the Sqor Sports platform have an added benefit of participating in revenue sharing opportunities as they strengthen relationships with their fan base.

"I may have just retired, but that doesn't mean I want to walk away from the fans and excitement associated with football," said Matt Hasselbeck, former NFL quarterback who spent 18 seasons in the NFL and is considered one of the most valuable players in Seattle's history. "Sqor Sports allows me to connect directly with my fans through ways such as AthleteChat. It's fun to be a part of the ongoing conversation around the NFL and other sports I enjoy."

About Sqor Sports

Sqor Sports is the first and only social media platform created exclusively for the sports enthusiast. Sqor Sports creates memorable moments for fans, offering unparalleled access through AthleteChat and GameChat, as well as custom merchandise and memorabilia of their favorite athletes and teams through ShopSqor. Officially launched in 2014 and headquartered in San Francisco, Sqor Sports provides unprecedented access, exclusive content and real-time engagement to ensure fans all over the world are connected to the action. For more information visit www.sqor.com.

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