SOURCE: Northern Lights Direct

Northern Lights Direct

June 29, 2015 08:00 ET

Square One Insurance Debuts First-Ever DRTV Campaign

TORONTO, ON--(Marketwired - June 29, 2015) - Vancouver-based home insurance provider Square One Insurance is making its television debut with a campaign created and produced by Northern Lights Direct.

The 60-second direct response television (DRTV) commercial titled, "How Do We Do It" highlights how easy and affordable it is to obtain personalized home insurance coverage, by letting consumers choose the exact policy they need.

"We believe DRTV is a key channel to inform and engage consumers looking for simple and customizable home insurance," said Daniel Mirkovic, President and CEO at Square One. "Northern Lights Direct is the leader in direct response marketing and we are excited to have them on board as our DRTV agency partner."

Northern Lights Direct President, Robert French, is equally thrilled about the new campaign. "Square One is the only provider of customized home insurance policies anywhere in Canada, which makes them true industry innovators. Recognized for our expertise in insurance marketing, we are confident that DRTV will be a huge driver of business for Square One and raise their brand awareness significantly."

To obtain a quote, viewers can either call a toll-free number or visit

Northern Lights Direct is also managing the television media buy.

To view the 60-second spot, please visit:

Northern Lights Direct provides brand-based direct response television (DRTV) and digital advertising services for corporate and nonprofit organizations in the U.S. and Canada. With offices in Chicago and Toronto, Northern Lights Direct is the only independent DR agency that seamlessly helps clients advertise in the American and Canadian markets and is fully turnkey, providing direct response (DR) campaign strategy, media, search, analytics, creative and production services. The Art & Science of the Sell.

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