SOURCE: SquareTrade

SquareTrade

August 28, 2013 09:00 ET

SquareTrade Featured in Season Two of AMC's 'The Pitch'

Advertising Agencies Compete to Help SquareTrade Grow Awareness of Loved Consumer Brand in Maligned Warranty Industry

SAN FRANCISCO, CA--(Marketwired - Aug 28, 2013) - SquareTrade®, the #1-rated protection plan trusted by millions of happy customers, today announced that it will be featured in Thursday night's episode of AMC Network's 'The Pitch.' Getting the word out to the masses about SquareTrade's remarkably successful "secret brand" becomes the challenge for two creative advertising agencies -- HeavenSpot and Mischievious Studios. The episode will run on Thursday, August 29 on AMC. Check local listings for show times. This advance trailer gives a sneak peak.

"'The Pitch' explores just how hard it is to come up with a good creative idea, and, once you have it, how hard it is to sell it. The series is only as good as the agencies and brands that participate in the process and the people we are featuring in season two, including SquareTrade, are contributing compelling and captivating stories," said Joel Stillerman, AMC's EVP of original programming, production and digital content.

"We asked SquareTrade to participate this season as they are a company that is disrupting an industry that hasn't seen much innovation," added Eli Holzman, president of All3Media America and executive producer of 'The Pitch.' "We were fascinated by the paradox of unbridled customer love for a warranty company and believe that this excitement comes through in the episode."

"Participating in this season's 'The Pitch' was a lot of fun. Building a loved consumer brand in a universally hated industry is something that's never been done before -- and we think it provided a great challenge for the agencies involved," commented SquareTrade's CMO Ty Shay. "The creatives we met were highly talented and determined, and we heard a lot of new and inspired ideas. We hope our customers will enjoy watching it."

Probing the incredible lengths, intense stakes and tight deadlines advertising agencies encounter when they take aim at a new piece of business, each episode of 'The Pitch' follows two creative shops as they work day and night for seven days, building a campaign to try and win over the brand. A real competition, major stakes and a ticking clock are all elements of this docu-style series. 'The Pitch' is executive produced by Eli Holzman, Stephen Lambert, Domini Hofmann and Aaron Saidman, for All3Media America ("Undercover Boss,").

About AMC
Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with "The Walking Dead." AMC's original drama series include "Mad Men," "Breaking Bad," "The Walking Dead," "The Killing" and "Hell on Wheels." Its newest series, "Low Winter Sun," premieres this summer. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like "Comic Book Men," "Small Town Security," "Talking Dead," "The Pitch" and "Freakshow." AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.

About All3America
All3Media America (All3A) is the Los Angeles-based production studio for All3Media, a global group of independent production companies. The group is a leading supplier of scripted and non-scripted series in several markets most notably the US, the UK, Germany and New Zealand. All3Media America was established in December 2012 as the US production base for the group's international formats and the group companies' US development. All3A also develops and produces a wide range of its own shows specifically for the US market. It currently has series in production or development with a large number of broadcast and cable networks, including the Emmy award-winning Undercover Boss for CBS. All3A's formats and finished programs are distributed internationally by All3Media International.

About SquareTrade
SquareTrade is the #1 rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade's rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc. All company, brand and product names may be trademarks of their respective owners.

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