SOURCE: SquareTrade


October 06, 2010 09:00 ET Named to Bizrate's Eleventh Annual Circle of Excellence

Award Recognizes Merchants With Outstanding Customer Service; First Warranty Provider Ever to Be Recognized by Bizrate

SAN FRANCISCO, CA--(Marketwire - October 6, 2010) - SquareTrade, the largest independent warranty provider, today announced it has been named to Bizrate's 2010 Circle of Excellence, which recognizes merchants that offer an outstanding online customer experience. SquareTrade is the first warranty provider ever to be included in the Circle of Excellence. The list is produced by Bizrate® Insights, which runs one of the largest sources of consumer-generated review content in the world.

SquareTrade proudly joins 34 other online retailers, representing the top 2.7 percent of the Bizrate Insights North American Network. This list includes many of SquareTrade's own retail partners including: Crutchfield, QVC, and and highlights the warranty provider's commitment to partnering with companies that share its customer-first philosophy.

As part of the Bizrate evaluation the circle of excellence winners, collected consumer feedback between August 2009 and July 2010 and judged seven main criteria including:

  • Overall customer satisfaction at the point of sale
  • Repurchase intent after order receipt
  • Customer Support

"Being named one of the top online retailers by is an honor that recognizes our dedication to consumer service and commitment to changing the status-quo of over-priced and under-serviced warranties," said Steve Abernethy, president and CEO of SquareTrade. "We're constantly working to ensure shoppers have a positive experience on From purchasing a warranty to submitting and tracking a claim, we want to make the experience as pain-free as possible. Being included on the Circle of Excellence is feedback from our customers that it's working." 

About SquareTrade

Founded in 1999, SquareTrade offers warranties that make sense, with fair prices, no-pressure sales, and no-hassle service. It offers consumers an alternative to other overpriced and under-serviced warranties at a price point that is 40% less on average. The company boasts millions of customers who have consistently rated the warranty service 5-star reviews. SquareTrade was named one of PC Magazine's Top 100 Websites of 2010 and awarded BizRate's Circle of Excellence for 2010. SquareTrade is privately held and headquartered in San Francisco. For more information, go to