SAN FRANCISCO, CA--(Marketwire - Sep 18, 2012) - Squrl (http://www.squrl.com), the one place to discover and watch videos from the most popular content sources available on mobile, today announced the launch of powerful new discovery tools, including personalized recommendations and search capability. Alongside a redesigned user interface, these new features are available for iPhone, iPad and iPod touch users through the latest version of Squrl's top rated mobile application.
Mobile video consumption continues to rise as tablet and smartphone adoption grows dramatically. One recent forecast from Ciscoi projects that by 2016, over 70 percent of total mobile data traffic will result from video.
"Nowhere is mobile disruption of incumbent media more evident than in the way people consume video," said Paul Vidich, Squrl advisor and former EVP of Warner Music Group responsible for completing the first major record company agreement with Apple iTunes. "Today's launch truly delivers on the mobile promise of TV anywhere -- the convenience of discovering and watching video wherever you are."
Beginning today, Squrl users will be able to update their iOS applications for an enhanced mobile video experience.
- Innovative Search Engine: Users can now search for specific movies, TV shows, or videos using the industry's only mobile video search to integrate both free and premium video providers including YouTube, Netflix, Hulu, Ted, Vimeo, AOL, and Blip.tv. Results also include curated video links from social channels including Twitter and Facebook.
- Personalized Recommendations: Users will now receive tailored recommendations based on their specific interests and viewing behaviors through the most comprehensive video recommendation system available on mobile today. The "Recommended" section is modeled after Squrl's "What's Hot" algorithm that monitors hundreds of video sources and curators from across the Web to find trending videos.
- Improved Design: Squrl is now faster and simpler with a redesigned user interface displaying video thumbnails and titles that are larger and easier to read. A streamlined side navigation menu makes it easy for users to access their favorite or recommended videos in a single tap, while the updated "Activity" tab feeds a video timeline to see what others are watching including those they follow.
"Bringing users fresh and exciting video content on their mobile devices has always been our mission, but the end goal was to make the experience as simple and intuitive as possible," said Mark Gray, co-founder and CEO of Squrl. "Personalizing the video watching experience on mobile is something that hasn't existed until now, so we're thrilled to be able to bring it to market."
To learn more about Squrl and its top rated application, please visit http://www.squrl.com.
Squrl (http://www.squrl.com) is the one place to discover and watch videos from the most popular content sources available on mobile today. Squrl is also the only comprehensive mobile service to deliver personalized recommendations based on users interests and viewing behaviors, and the only search engine on mobile integrating both free and premium video including YouTube, Netflix, Hulu, Ted, Vimeo, AOL, and Blip.tv.
Founded in 2011 and based in San Francisco, Squrl is a top rated mobile application available for iOS devices including iPhone, iPad, iPod touch and Apple TV via Airplay. Users who watch videos on Squrl spend nearly an hour per session on average.
To download Squrl for iOS, visit http://itunes.apple.com/us/app/squrl-video-discovery/id398256703?mt=8. Follow Squrl on Twitter and like us on Facebook.
i Cisco, "Visual Networking Index," February 2012