SOURCE: Strategic Rare Earth Metals, Inc.

July 13, 2010 09:00 ET

SREH Mobile2Earth Finalizes Phase 1 for Client's Interactive iPhone Music Video App

SREH Works in Apple Developer Connection to Finalize Phase 1 for Innovative iPhone App

NEW YORK, NY--(Marketwire - July 13, 2010) -  (PINKSHEETS: SREH) -- SREH subsidiary MOBILE2EARTH ( announces completion for several steps in phase 1 of its iPhone app for client, MusicMatrix. SREH CEO Anthony Dibiase comments, "The iPhone app is a multi-faceted platform for music and music video lovers which allows the user to experience and experiment with music videos like never before. MusicMatrix came to us with a solid, saleable vision that we were pleased to take on. The iPhone app features a clean, hip interface in line with our client's branding and the user-friendly features will appeal to the MusicMatrix demographic, getting straight to the point for users."

Recently, Mobile2Earth became part of the Apple Developer Connection, allowing them access to cutting edge resources from concept to distribution, toward iPhone app creation, testing and sales. "This gives us access to some amazing tools, such as the iOS Technology featuring Cocoa Touch provided to members of the Apple Developer Connection," states Dibiase.

As it states on the Apple Developer Connection site, the amazing user experience of iOS is possible because of the powerful foundation upon which it is built. Derived from the proven core of Mac OS X, iOS has been streamlined to be compact and efficient, taking maximum advantage of the iPad, iPhone and iPod touch hardware. Cocoa Touch is the programming framework driving user interaction on iOS. Using technology derived from Cocoa and the gorgeous Mac desktop, Cocoa Touch and the iOS interface were completely re-designed for multi-touch. Buttons, table lists, page transitions, and gestures on the iPhone are unique for the pocketable form factor, and all this UI power is available to developers through the Cocoa Touch frameworks. Built upon the Model-View-Controller paradigm, Cocoa Touch provides a solid foundation for creating state-of-the-art applications. When combined with the Interface Builder developer tool, it is both easy and fun to use drag-and-drop to design the next great iPhone application.

Dibiase continues, "The MusicMatrix app will allow music and music video fans to truly embrace the music and artists they love most with the ability to not only watch music videos, but to edit and recreate their own videos using music from their favorite artists. It then allows subscribed users to share and re-edit user videos in a revolutionary concept merging social networking and music industry fandom."

Mobile2Earth is underway with many features for the iPhone app including upload of 'Invite,' 'Community,' 'Upgrade,' 'Favorites' and 'Get Paid' features, among others. Phase 2 will finish the initial version of the app for official launch, with add-ons and expansions to come. Phase 2 will include abilities to edit videos, upload content, enhanced upgrades and member notifications, among other unique features. "This is a great iPhone app and there's nothing else like it. Further, I think it will have enhanced profitability as being tied in to the MusicMatrix website for subscribed users. It's an excellent step forward for Mobile2Earth in terms of exposure and profitability. As we continue to bring on more clients and develop more apps through the Apple Developer Connection, our iPhone/iPad portfolio should be pretty impressive considering a slate of 25 iPhone/iPad apps to be released over the next few months. In addition, as previously mentioned, I feel that white labeling apps will become a significant source of business as well," concludes Dibiase.

CUTTING EDGE MEDICAL MEETING NEWS EXCLUSIVELY AT Scientific News International! ( is SREH's premiere all-in-one platform for medical conference and news information focusing on Cardiology, Gastroenterology, Hematology, Nephrology, Oncology, Primary Care, Rheumatology and Urology. The site is the web's only online resource for medical professionals with access to the latest, cutting edge data presented at major medical meetings worldwide. Staffed by global medical writers, SNI reports the most current research and therapy findings directly. The site's profitability is IP and subscription based without bias from any medical or pharmaceutical provider. 

In the beginning, there was... Fishing, Manga, global tide reports and more! Get your iPhone Mobile2Earth ( app now. Choose from the iPhone King James Bible, fishing reports worldwide, Japanese e-books and comics and so much more! Get ready, as Mobile2Earth unleashes phase 1 of its iPhone app releases for mass consumption. 

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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