SOURCE: Piedmonte

October 12, 2015 07:00 ET

Sri Lakshmi's Stunning New Luxury Jewelry Line, "Piedmonte," Launches October 12 and Honors Breast Cancer Awareness

LOS ANGELES, CA--(Marketwired - Oct 12, 2015) - Piedmonte's young founder and designer Sri Lakshmi wants to empower women to look and feel their finest. Available to purchase through the company's exquisite website, Piedmonte combines bold forms with precious metals and rare, brilliant precious gemstones. The pieces are beautifully handmade for strong, spirited women who admire distinctive styles that sublimely accentuate the female form and fluidly embrace their natural curves. A-list celebrities such as Selena Gomez and Maria Shriver have already expressed significant interest in Piedmonte's desirable collections.

"Piedmonte represents the new, elegant, modern woman," says Sri Lakshmi. "My vision is for this brand to look and feel like a natural extension of a woman, flow with her, and gift her with a strong emotional connection to her authentic self."

Sri works side by side with the most dedicated goldsmiths from the Piemonte region in Italy, an area that radiates hundreds of years of skill, art and heritage in jewelry production. She brings about innovative techniques in her jewelry construction and provides her Italian suppliers design oversight on all manufacturing details.

This month, in honor of Breast Cancer Awareness, Piedmonte will be giving 10% of its proceeds from the sales of their striking 18-karat Rose Gold Immense Ring, featuring a 6.2-karat Pink Quartz overlaying a 2.0-karat Morganite gemstone, priced at $3,364.

"Piedmonte's goal for women is to enable them to feel free in life, free in their career, free in fashion, and, most importantly, free from health hurdles. Breast Cancer is an epidemic that can be tackled and we are very pleased to participate in an important step to help shed light on a bright future," Sri proudly states.

In the vein of leading luxury brands such as Cartier, Bvlgari, Van Cleef & Arpels, and Chaumet, Piedmonte's 18-karat gold metals are engraved with unique serial numbers, an unparalleled method of identification that doubles as a tracking system, validating each jewel's unique ownership and details. The brand also offers "The Piedmonte Promise," a guarantee that the company preserves a heritage of endless renewal and premier quality.

Piedmonte is currently available to purchase through their website and will be available at selected fine jewelry stores across the United States by this Christmas.

Be sure to follow Piedmonte on Facebook, Twitter and Instagram for company news, promotions and more!

For additional information, or to interview Sri Lakshmi, contact Eileen Koch of EKC PR (Eileen Koch & Company, INC.), a full-service Branding, Marketing and PR firm at 310.441.1000 or by emailing Eileen@EKCPR.com. Visit www.EKCPR.com.

About Sri Lakshmi:

Piedmonte's birth represents the cumulative efforts of Sri Lakshmi's lifelong passion. Born into a family of jewelers and raised near Chicago's Jewelers Row, 30-year-old Sri has witnessed firsthand the craftsmanship of world-class artisans since childhood. Now, she infuses her passion for culture, countries and people by constructing uniquely vivid creations that radiate elegance, sophistication, and charm.

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