SOURCE: Evolve Digital Labs

Evolve Digital Labs

February 16, 2012 10:21 ET

St. Louis Digital Marketing Agency Publishes Free SEO Guide

ST. LOUIS, MO--(Marketwire - Feb 16, 2012) - Evolve Digital Labs, a St. Louis-based digital marketing agency, has assembled a useful resource for novices of Search Engine Optimization. This document, appropriately titled the SEO Guide for Beginners, provides an overview of search engine operations, on-site components of web pages, and various strategies for improving visibility in the search engine results pages (SERPs). Essentially, it is the ultimate resource for the question "How to SEO?"

Derek Mabie, President of Evolve, initially decided to create this downloadable white paper because he noticed that there was a lack of resources available to those interested in learning more about SEO. It also provided the brand with the opportunity to display its expertise on the subject. "We wanted to convey that Search plays a dominant role in marketing," Mabie said. "This document encapsulates the functions and features of search engines so beginners can understand where to start."

Students in particular are enjoying the contents of the SEO Guide. Because the industry is new in comparison to others, SEO doesn't necessarily take precedence over traditional marketing methods in college courses. In reality, though, the subject is increasingly relevant -- for this reason, many students of Marketing and Advertising are eager to learn more about SEO as a means of preparing for a successful future. "Search Engine Optimization is an essential skill for today's communications professionals, but it's not always an easy element to explain," said Jill Faulk, professor at Lindenwood University in St. Louis. "Evolve Digital Labs' SEO Guide for Beginners serves as a comprehensive resource. It gives those new to SEO a tangible grasp on a concept that can often feel abstract at first."

Evolve Digital Labs plans to continue producing valuable content like the SEO Guide for Beginners, focusing on significant changes in the search engines' algorithms and industry trends. "There is so much information to harness and publish," Mabie said. "As long as people are willing to learn, we will keep writing, pushing, and teaching."

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