STA Group, LLC

October 28, 2013 08:30 ET

STA Group Practice Director Appointed to Prominent Business Architecture Organizations' Board of Directors

Whynde Melaragno Named to the Business Architects Association and Business Architecture Guild Leadership Teams

CHICAGO, IL--(Marketwired - Oct 28, 2013) - Chicago-based business and technology consulting firm STA Group, LLC ( announced today that its Business Architecture Practice Director, Whynde Melaragno, was recently appointed to Business Architects Association (BAA™) Executive Board as an Officer at Large. The BAA is recognized as a leading professional association dedicated to the development and promotion of the Business Architecture practice worldwide. In September, Ms. Melaragno was also named to the board of directors of the Business Architecture Guild, a professional organization that promotes best practices and expands the knowledgebase of the Business Architecture discipline.

Sebastian Escobar, Senior Business Architect for STA Group and Board President of the BAA said, "Whynde has been highly instrumental in developing a common understanding of Business Architecture in the marketplace through her contributions to the Business Architecture Guild and Business Architecture Institute. We are pleased to have her on our board and look forward to her ideas and insights that will help the BAA to achieve its professional objectives."

Ms. Melaragno joins STA Group colleagues Sebastian Escobar and Shawn Parkes, BAA Board President and Officer at Large, respectively, along with other industry leaders that comprise the ten-member board of directors for the Business Architects Association.

About STA Group

STA Group, LLC is an established, trusted name in business, technology and digital strategy consulting. Based in Chicago, STA provides industry-leading results with particular expertise to leaders in the Insurance, Healthcare and Financial Services. Founded in 2002, STA currently employs over 260 experienced consultants, which includes 100 Business Architects -- the largest active number of professionals in the industry. STA Group is a leader in successful end-to-end business and technology transformations using reusable frameworks and processes to improve the alignment of corporate objectives, drive cost reduction and deliver compelling customer experiences.

About the Business Architects Association

The Business Architects Association (BAA™), the first professional association dedicated to Business Architecture, was formed in 2003 to establish Business Architecture as a profession. The BAA established the first certification program for Business Architects and accredited DePaul University's Business Architecting program as its first qualifying educational program leading to certification. Today, the BAA has diverse global membership and has certified over 300 Certified Business Architects (CBA®). For more information, visit

About the Business Architecture Guild

The Business Architecture Guild, established in 2012, is a professional, private online community of Business Architecture professionals dedicated to building a stronger association for global Business Architecture practitioners. The Guild maintains and evolves a living Business Architecture Body of Knowledge (BIZBOK) through continuous contribution and advice from the Guild Community. For more information, visit

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