SOURCE: Sta-Kleen


May 03, 2011 14:44 ET

Sta-Kleen Dry-Erase Urethane Upholstery Expands HD Expo Distributors

Leading Distributors to Feature Erasable Performance Fabric in Demonstrations

CHICAGO, IL--(Marketwire - May 3, 2011) - Sta-Kleen, the first urethane upholstery that allows for complete erasing of marks and stains, will return to HD Expo at the Sands Expo and Convention Center in Las Vegas, May 18-20, with a growing team of distributors and expanded product demonstrations.

Sta-Kleen developer and marketer, The Mitchell Group, Niles, Ill., announced Fabricut Contract will join distributors cf stinson, Kravet Contract, and Scott Fabrics in displaying the industry's first erasable urethane upholstery at HD expo. Distributors will feature Sta-Kleen in informative booth presentations. HD Expo booth locations are cf stinson, 5319; Fabricut Contract, 2414; Kravet Contract, 4220; and Scott Fabrics, 5125.

"Our fine distributors are key to educating designers about how Sta-Kleen has revolutionized faux leather upholstery with its high-fashion look and superior stain resistance," said Bill Fisch, president of The Mitchell Group.

Show attendees can participate in the "Now You See It...Now You Don't" presentations at HD expo. Conducted by the Erasable Man on his Sta-Kleen jacket, the demonstrations encourage audience members to test the erasability of the urethane upholstery and see its high-end aesthetic appeal first-hand.

"We really want design professionals at HD Expo to see the performance of this urethane upholstery in action," said Fisch. "Once they see the demonstration, they'll understand how ideal Sta-Kleen is for high-traffic applications."

Sta-Kleen is the industry's first truly erasable urethane upholstery with built-in resistance to tough stains. Most persistent stains like permanent marker, ballpoint pen, yellow mustard, and Betadine® antiseptic can be dry-erased from Sta-Kleen with a cloth. Ghost stains remove easily with household rubbing alcohol.

The performance fabric's unique erasability feature is a permanent part of the urethane upholstery that protects furniture for its lifetime. Sta-Kleen is anti-bacterial and highly abrasion-resistant -- easily exceeding 100,000 cycles of the Wyzenbeek test.

Sta-Kleen will be on display at HD Expo in a variety of contemporary colors and patterns, all with the hand of real leather.

As the premier source for superior faux leathers, exotic skins, luxurious solids, and textured performance fabrics, The Mitchell Group supplies the contract market with the finest polyurethane and vinyl upholstery for high-traffic applications. The company serves the hospitality,
healthcare, office interior, and institutional segments with Sta-Kleen, the industry's first cleanable urethane upholstery, and other innovative products. Visit

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