SOURCE: STACK Media

http://stacktv.stack.com/

September 28, 2010 09:53 ET

STACK Media Launches Athlete Community Blog, Garners Fragrance and Apparel Sponsorships

NEW YORK, NY--(Marketwire - September 28, 2010) - STACK Media's editorial team is leveraging its expertise and credibility to create a new blog for serious athletes interested in sports performance and lifestyle content. With the launch of the STACK blog, http://blog.stack.com -- the only blog For the Athlete By the Athlete -- STACK now provides daily features, video and news clips in the areas of Sports, Training, Nutrition, Lifestyle, Performance Gear, Entertainment, and Health. Among the 140+ entries already posted on the blog are Jordan Brand's online series, "Love of the Game," training for explosion with Dwight Freeney, the 7On competition at Nike HQ, the adidas SLVR Fall 2010 collection, a video game review of UFC Undisputed 2010, and a "Day in the Life" video profile of FMX legend, Brian Deegan.

STACK's Senior Director of Content Zosimo Maximo remarked, "Athletes will get info on everything that matters to them several times throughout the day. Whether it's a breakthrough in strength training or the latest product from their favorite brand, the STACK blog will be the first to let athletes know about it."

STACK's access to the world's best athletes and their cutting-edge workouts allows the Company to provide performance-boosting training and nutrition posts each day. Regular features include the Locker Room Quote of the Week, Exercise of the Week, and Thursday Tech Roundup. Each post includes a comments section to garner reader feedback.

Similarly, because STACK staff attend the country's hottest sports brand showcases and product launches -- for example the 2010 Nike World Basketball Festival in New York City -- the blog immediately brings highlights to STACK's large and growing audience of young athletes.

Marketers eager to reach this elusive audience now include Coty and Southpole as exclusive category launch sponsors. Showcasing its new adidas "Moves Pulse" fragrance, Coty is sponsoring STACK's Lifestyle content -- and promoting the opportunity for high school students to win $15,000 for their school. Apparel company Southpole will appear later this month, positioning ads for both men's and women's Fall lines. STACK has developed custom video content for both marketing partners, with an emphasis on the Lifestyle side of active, young teens.

About STACK
STACK is the nation's leading producer and distributor of performance, training and lifestyle content for active sports participants. Through unprecedented access to the best trainers and professional athletes, STACK empowers high school, college and other athletes with performance information and advice that's safe and effective. STACK platforms include: STACK Media, one of the top sports properties on the Internet, with an average of 4 million unique visitors per month; STACK Magazine, targeted to high school athletes, with a circulation of 810,000 and readership of nearly 5 million, distributed in 12,000 high schools across the country; STACK.com, the digital home of all STACK content and web-based tools; STACK TV, an online platform with a library of more than 6,000 proprietary videos; and MySTACK, a social networking and recruiting site for high school athletes. Learn more at www.stack.com.

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